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Affiliate & Marketing
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Casino Guru wins iGB Affiliate's Safer Gambling Award for fourth consecutive year
iGB Affiliate Awards 2026
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NOVOMATIC sends a strong signal for employee health and occupational safety
NOVOMATIC holds annual Health Day at its Lower Austrian headquarters NOVOMATIC has held its annual Health Day at its Lower Austrian headquarters, underlining its consistent commitment to workplace health promotion and an attractive working environment. The wide range of activities on the topics of health, exercise and…
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GR8_TECH showed operators how to build for winning at iGB L!VE 2026
GR8_TECH left with more than 60 new leads GR8_TECH came to iGB L!VE 2026 in London with Championship Mode switched on, and left with more than 60 new leads, high-value discussions, and a focused pipeline for H2. Across two days at ExCeL London, our stand became a high-performance meeting point for operators, affiliate…
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Yaroslava Romaniv, GR8_TECH: “Bet It Drives was built to feel more like an industry conversation than a brand campaign”
During the latest edition of iGB L!VE, Focus Gaming News spoke with GR8_TECH’s Head of Marketing and PR, Yaroslava Romaniv, about the success of its award-winning Bet It Drives campaign. Exclusive interview.- In May, GR8_TECH’s Bet It Drives series was recognised with the Best Marketing Campaign 2026 award, highlighti…
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N1 Beyond the Insights: Facebook in July
N1 Partners has launched N1 Beyond the Insights, a new series featuring expert analysis on key igaming topics, beginning with a focus on July seasonal shifts in Facebook campaign performance. Opinion.- Every month, N1 Insights features N1 Partners experts sharing their perspective on the latest developments in the iga…
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Denmark signals tighter rules if operators expand sports streaming offers
We’ve gotten used to seeing European countries tightening gambling regulations over the last few years, with Denmark also joining the list. In a move to limit the population’s exposure to gambling advertisements, the country is pondering a package of reforms that would see relevant marketing during live sporting event…
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Spinomenal Charges up the Reels with Coin Voltage – Blast the Bonus 3×3
Leading iGaming content provider Spinomenal has released an electrifying new addition to its portfolio, Coin Voltage – Blast the Bonus 3×3. Set... Read More...
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Spinomenal carga los carretes con Voltage de Monedas — ¡Explota el bono 3x3!
Proveedor líder de contenido iGaming, Spinomenal, ha lanzado una electrizante nueva adición a su portafolio: Coin Voltage — Blast the Bonus 3x3.... Leer más... La entrada Spinomenal carga los carretes con Voltage de Monedas — ¡Explota el bono 3x3! se publicó primero en iGaming Futuro.
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Hot Copy: Four(teen) weddings and a scandal
A gambling-linked marriage scam, scrutiny over streaming and advertising in Brazil, and the changing meaning of ‘degenerate’ all hit headlines this week. The post Hot Copy: Four(teen) weddings and a scandal appeared first on NEXT.io.
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Liverpool City Council puts weight behind calls to end gambling advertising
Liverpool City Council has joined the Coalition to End Gambling Ads (CEGA), becoming the latest local authority to back calls for tighter restrictions on gambling advertising as part of its wider strategy to reduce gambling-related harm. The move follows the launch of the council’s Reducing Gambling Harms Action Plan …
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How Connected TV is reshaping iGaming marketing
Discover how Connected TV is changing iGaming marketing, from player acquisition to campaign measurement and performance.
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Liverpool adds weight to UK alliance against gambling adverts
Liverpool City Council has become one of the highest profile local authorities to join the growing Coalition to End Gambling Ads. UK.- Liverpool City Council has joined a growing national alliance that’s campaigning to end gambling advertising in the UK. It’s the biggest city outside of London to add its weight to the…
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Weebet anuncia parceria com a Optimove para elevar estratégias de CRM e marketing dos operadores brasileiros
A Weebet, plataforma brasileirs de tecnologia para operações de iGaming e apostas esportivas, anuncia uma nova parceria estratégica com a Optimove, criadora do Positionless Marketing e solução nº 1 em engajamento de jogadores do […] O post Weebet anuncia parceria com a Optimove para elevar estratégias de CRM e marketi…
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Spain’s Record Promo Spend Revives Casino Bonuses in 2026
Spain’s online gambling industry is once again growing, and industry stakeholders are attributing this growth to casino bonuses. With record-high spending from operators on promotional activities, Spanish regulators are once again examining whether or not casino bonuses should be allowed in Spain. While the online cas…
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Italy’s new online gambling regime focuses on signup bonuses
Italy has just spent the best part of the last two years rebuilding its online gambling market from the ground up. Previously, operators had to compete in a crowded environment shaped by strict advertising limits, legacy concession structures and a player base that already knew how to compare offers. Now, the country’…
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What is a casino bonus? The complete guide to every type
A casino bonus is a promotional reward, extra funds, free spins, or cashback that an online casino gives… The post What is a casino bonus? The complete guide to every type appeared first on European Gaming Industry News.
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John Cook: are events still at the centre of the marketing universe?
Writing for SBC News, SBC Media Commercial Director John Cook explores the relationship between media and events as he explains how media can enable marketeers to make the most out of the industry shows. In the iGaming industry, much of our calendars are dominated by the various different conferences and exhibitions d…
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ReferOn wins Best Affiliate Management Platform at iGB 2026
ReferOn has been awarded Best Affiliate Management Platform at the iGB Affiliate Awards 2026. The award was presented during iGB LIVE and recognizes the company’s continued growth, product development, and focus on helping operators manage affiliate programs more efficiently. Helping operators simplify affiliate manag…
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ReferOn wins “Best Affiliate Management Platform” at iGB Affiliate Awards
The recognition has marked another major milestone in the company’s growth. Press release.- ReferOn has been named the Best Affiliate Management Platform at the prestigious iGB Affiliate Awards 2026, marking another major milestone in the company’s growth. Announced live at iGB L!VE, the recognition follows a year of …
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Thaluana Muscat, Amusnet: “We are seeing a strong demand for highly differentiated content, sophisticated promotional mechanics, and precise localisation”
Thaluana Muscat, Lead Sales Manager at Amusnet, shares insights about the company’s participation at iGB L!VE 2026. Exclusive interview.- Following Amusnet’s participation at iGB L!VE 2026, lead sales manager Thaluana Muscat shares her insights on the company’s landmark 10th anniversary, its high-performing product po…
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AffPapa’s Affiliate Management: Turning Insights Into Profit
The first instinct of operators who review affiliate performance is to look at the numbers. Metrics like traffic quality, GEO performance, and conversion rates are important, but they don’t always show where or why performance is falling short. AffPapa’s affiliate management service closes that gap, offering insights …
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Danilo Melo: las tendencias que definirán el marketing de apuestas en Brasil durante los próximos cinco años
Danilo Melo, director de Marketing de BETesporte en Brasil, conversó con iGaming Futuro para analizar cómo la regulación del mercado brasileño de... Leer más... La entrada Danilo Melo: las tendencias que definirán el marketing de apuestas en Brasil durante los próximos cinco años se publicó primero en iGaming Futuro.
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The advertising paradox: Brand becomes more important than ever
Edge Marketing Institute's Gerhard Sagat and Paul Rees on how B2B marketing has evolved to drive longer-term value in today's tricky regulatory landscape,
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Affiliates, get ready: Globe Cup 26 traffic is entering its hottest phase
Press release.- Globe Cup 26 is in full swing, and the tournament has moved into a stage where football traffic becomes more focused, emotional and dependent on timing. To help partners work with this stage more effectively, 1xPartners, the official affiliate programme of 1xBet, has prepared the Globe Cup 26 Traffic G…
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Kongebonus becomes first Norwegian affiliate to win Best Casino Affiliate at iGB Affiliate Awards 2026
The award was presented on 2 July during iGB L!VE London Kongebonus has become the first Norwegian affiliate to win Best Casino Affiliate at the iGB Affiliate Awards 2026, a landmark recognition that names the independent Norwegian guide as the world’s leading casino affiliate for 2026. The award was presented on 2 Ju…
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Genting Casino Online Launches Summer of Wins Campaign
Genting Casino Online has launched its Summer of Wins promotional campaign, offering prizes to new and existing customers throughout the summer. The... Read More...
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Hub Affiliations wins Programme/Network Campaign of the Year at iGB Affiliate Awards 2026
Hub Affiliations has been recognized at the iGB Affiliate Awards 2026, securing the Programme/Network Campaign of the Year award for its Creator-Powered Live Streaming Rollout initiative and earning a Highly Commended distinction in the Best Affiliate Network category. The post Hub Affiliations wins Programme/Network …
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GR8_TECH Showed Operators How to Build for Winning at iGB L!VE 2026
High-Performance Meeting Point Across two days at ExCeL London, the company’s stand became a high-performance meeting point for operators, affiliates, and… The post GR8_TECH Showed Operators How to Build for Winning at iGB L!VE 2026 appeared first on iGaming Express.
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DSTGAMING to exhibit at Affiliate World Europe 2026 at Stand B18
DSTGAMING will attend Affiliate World Europe 2026 on June 9–10 in Budapest, Hungary, where the company will exhibit at Stand B18. Press release.- DSTGAMING has confirmed its participation in the upcoming Affiliate World Europe, taking place on June 9–10 in Budapest, Hungary. Throughout the two-day event, the company w…
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Boomerang Partners delivered expert sports insights during two days of iGB L!VE London 2026
Boomerang Partners has showcased its sports expertise at iGB L!VE London, where the company was shortlisted for Best Affiliate Programme at the iGB Affiliate Awards 2026. Press release.- From July 1 to 2 inclusive, Boomerang Partners, an Affiliate Gambling & Betting Marketing Agency, participated in iGB L!VE London on…
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Betr Elevates Key Leadership with Promotion of Alex Ursa to Chief Operating Officer, Alex Kuwada to Chief Marketing Officer, and Mike Denevi to Chief Content Officer
Betr, the company behind the world’s first real money gaming super app, announced the promotions of Alex Ursa… The post Betr Elevates Key Leadership with Promotion of Alex Ursa to Chief Operating Officer, Alex Kuwada to Chief Marketing Officer, and Mike Denevi to Chief Content Officer appeared first on Americas iGamin…
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Protected: Are affiliate programmes becoming the next battleground for loyalty, recognition and gamification?
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Springbok Casino Taps Family Entertainment Trend with “Minions in the Wild” July Campaign
As the latest Minions movie arrives in cinemas worldwide, South African online operator Springbok Casino has launched a themed July marketing campaign that blends popular culture... Read More...
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Pragmatic Play powers up Big Bass series with Big Bass Blast
Pragmatic Play has expanded its popular Big Bass franchise with the introduction of Big Bass Blast, a high-energy new title featuring escalating rewards and action-packed bonus features. The post Pragmatic Play powers up Big Bass series with Big Bass Blast first appeared on Asia Gaming News | AGB - Asia Gaming Brief.
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WPT Global Launches Triple Ring Challenge Offering a ¥3M Bonus
Win three WPT Rings during WPT Global Asia Series to complete the Triple Ring Challenge.
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AffPapa announces upcoming iGaming Club Lisbon 2026
AffPapa is excited to announce the return of iGaming Club Lisbon, taking place on September 28, 2026. Building on the success of previous editions, iGaming Club Lisbon returns this September to bring affiliates, operators, and B2B providers together for an evening of networking, conversations, and new business opportu…
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SiGMA exclusive: Aleksandra Drigo on traffic shifts, transparency, and the future of SEO affiliates
In an exclusive interview for the SiGMA News, Aleksandra Drigo, Chief of Business Development at SEOBROTHERS, shared… The post SiGMA exclusive: Aleksandra Drigo on traffic shifts, transparency, and the future of SEO affiliates appeared first on Americas iGaming & Sports Betting News.
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Pragmatic Play delivers high-voltage thrills in Big Bass Blast
New release packed with escalating rewards and explosive bonus game action Pragmatic Play has powered up its iconic Big Bass franchise with the launch of Big Bass Blast, an electrifying new release packed with escalating rewards and explosive bonus game action. Heading back to the lake for another adventure, players j…
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Alessandro Valente Receives Affiliate Idol 2026 Award
Brazilian entrepreneur Alessandro Valente has received the Affiliate Idol award at the iGB Affiliate Awards 2026, recognising his contribution to the affiliate... Read More...
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Alessandro Valente conquista o Affiliate Idol 2026 e consolida um legado que transformou o iGaming na América Latina
Da construção do mercado de afiliados à criação de alguns dos maiores projetos da indústria, sua trajetória do empreendedor brasileiro é reconhecida com uma das maiores homenagens do iGaming mundial The post Alessandro Valente conquista o Affiliate Idol 2026 e consolida um legado que transformou o iGaming na América L…
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Hub Affiliations Triumphs at the iGB Affiliate Awards 2026: Winner of Programme/Network Campaign of the Year
Hub Affiliations has secured another international recognition at the iGB Affiliate Awards 2026, winning Programme/Network Campaign of the… The post Hub Affiliations Triumphs at the iGB Affiliate Awards 2026: Winner of Programme/Network Campaign of the Year appeared first on Americas iGaming & Sports Betting News.
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N1 Partners at iGB L!VE 2026: bringing together affiliates, art and innovation
N1 Partners has wrapped up its participation at iGB L!VE London 2026, unveiling its new N1 Duality booth concept and exclusive art collaborations to scale affiliate businesses. Press release.- N1 Partners team has wrapped up its participation at iGB L!VE London 2026. Over the course of the two-day conference, the comp…
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Pioneiro do iGaming brasileiro, Alessandro Valente é homenageado com o prêmio Affiliate Idol em Londres
Um dos pioneiros do iGaming no Brasil foi homenageado nesta quinta-feira (2) em uma das principais premiações da indústria global. Fundador da Super Afiliados, Alessandro Valente recebeu o prêmio Affiliate […] O post Pioneiro do iGaming brasileiro, Alessandro Valente é homenageado com o prêmio Affiliate Idol em Londre…
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Replacing old GEOs with MENA: Regional breakdown from the CMO of MelBet Partners & Affiliates
Anastasiia Shcherbyna, CMO of MelBet Partners & Affiliates, has highlighted the growth potential of the MENA igaming market, emphasising that success requires adaptation to local specifics and cultural nuances. Press release.- In May, Yerevan traditionally becomes the capital of the igaming industry, thanks to the ann…
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Games Global unveils July roadmap featuring evolution of popular mechanics
Games Global has unveiled its July roadmap, spotlighting a new wave of releases that evolve player-favourite collection mechanics through enhanced bonus features and rewarding gameplay. The post Games Global unveils July roadmap featuring evolution of popular mechanics first appeared on Asia Gaming News | AGB - Asia G…
Read summary →Bulgaria Proposes Gambling Affiliate Levy
Budget Package Includes Affiliate Rules Bulgaria’s long-delayed 2026 budget is moving to the National Assembly for final approval. The draft… The post Bulgaria Proposes Gambling Affiliate Levy appeared first on iGaming Express.
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Bulgaria proposes licences and levy for gambling affiliates
The government aims to use a new two-part levy on gambling affiliates to plug a budget deficit. Bulgaria.- The long-delayed 2026 budget is finally moving to Bulgaria’s National Assembly for final approval, and there are new rules targeting gambling affiliates in the package. The budget projects a deficit of 5.7 per ce…
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iGB L!VE 2026: galeria de imagens do último dia
O iGB L!VE 2026 chega ao fim nesta quinta-feira (2). O último ato do evento, realizado em Londres, será a 19ª edição do iGB Affiliate Awards, cerimônia que reúne representantes […] O post iGB L!VE 2026: galeria de imagens do último dia apareceu primeiro em iGaming Brazil.
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Australia’s Gambling Advertising Reform Enters Parliament, Faces Criticisms
Australia’s Interactive Gambling Amendment Bill 2026 was formally introduced in the country’s parliament and aims to heavily restrict gambling advertisements on both traditional media and online platforms. However, the proposed law faced strong criticisms by the opposition, who called the measures inadequate and calle…
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Betr promotes three senior executives to C-suite roles
Betr has promoted Alex Ursa to chief operating officer, Alex Kuwada to chief marketing officer, and Mike Denevi to chief content officer. The post Betr promotes three senior executives to C-suite roles appeared first on NEXT.io.
Read summary →Chaos grips gambling sector in Bulgaria
Bulgaria’s delayed 2026 Budget is headed to the National Assembly for a final approval, with a new rule for gambling affiliates on the cards. Until this April, the Eastern European country had a caretaker government in place, which did not have the powers to approve a national budget. This changed on 19 April, when ex…
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Pressure builds in Brazil for advertising restrictions
Senator Carlos Portinho has called, in a speech in the Senate plenary, for progress in the Chamber of Deputies on bills approved by the Senate concerning the regulation of sports betting advertising. He asked Senate President Davi Alcolumbre to engage in dialogue with Chamber President Hugo Motta to advance the propos…
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The hidden fraud draining your bonus budget – and how to stop it
Did you know that two-thirds of your “new users” acquired through promotions might not even exist? In this case, $25,000 in promo budget was saved. The post The hidden fraud draining your bonus budget – and how to stop it appeared first on NEXT.io.
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WinSpirit celebrates birthday with immersive ‘Alchemy of Passion’ event
From a product perspective, Alchemy of Passion highlights WinSpirit’s approach to developing creative promotional solutions that help operators increase player interaction, strengthen loyalty, and deliver memorable brand experiences. The post WinSpirit celebrates birthday with immersive ‘Alchemy of Passion’ event firs…
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Colombia Confirms Partial Suspension of Coljuegos Advertising Resolution
Colombia has confirmed the suspension of some provisions in Coljuegos‘ 2023 Advertising Resolution since there has been no appeal filed beyond the legal deadline. This happened due to a ruling by the Council of State in June, in which certain articles of Regulation 20231000019054 on the advertising activities of licen…
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Chilli Partners and Eduard Lebedev linked to iGaming investigation
According to investigative reports published in late 2024 and early 2025, Chilli Partners and its reported founder, Russian entrepreneur Eduard Lebedev, became linked to an investigation into the promotion of online casino platforms in Europe. The reports claim the affiliate business helped direct traffic to gambling …
Read summary →Clever Advertising makes Poland-focused investment in iGaming Nuts
Clever Advertising has invested in iGaming Nuts in a strategic move focused on Central and Eastern Europe (CEE), particularly Poland. The gambling marketing agency has taken particular note of iGaming Nuts’ SEO portfolio and local expertise in Poland, one of the biggest betting markets in the CEE region. Exact financi…
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Playson debuts €25M BLASTS & RACES global campaign
The launch of BLASTS & RACES underlines Playson's ongoing commitment to developing innovative engagement tools that create value for operators while delivering entertaining and rewarding experiences for players. The post Playson debuts €25M BLASTS & RACES global campaign first appeared on Asia Gaming News | AGB - Asia…
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