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Affiliate & Marketing
499 recent stories
Games Global debuts new annual promotion Rewards BURST! with €5 million prize pool
Games Global has launched Rewards BURST!, a new annual promotion that will distribute 650,000 prizes worth a combined €5 million during its first year. Running from 21 August 2026 until 20 August 2027, the promotion is supported by upgraded versions of Games Global’s Prize Drops and Tournaments products. The launch ex…
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Games Global debuts new annual promotion Rewards BURST! with €5m prize pool
New network campaign marks significant evolution of provider’s gamification ecosystem Games Global has launched its new annual promotion, Rewards BURST!, which is set to award 650,000 prizes totalling €5 million during its inaugural year. Rewards BURST! is powered by upgraded Prize Drops and Tournaments products, stre…
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Pragmatic Play has expanded Enhance suite of promotional tools with launch of Collect & Win
Pragmatic Play has expanded its Enhance suite of promotional tools with the launch of Collect & Win. Complementing the existing Wheel Drops mechanic are two new collection-themed tools. Text Drops sees players receive words, letters, and numbers to complete a set, while Card Drops uses virtual playing cards to make up…
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Zambia emerges as growth market for MelBet Partners & Affiliates
When people think of Africa, countries like Senegal, Ethiopia, Côte d’Ivoire, or Morocco usually come to mind. These markets are developing rapidly and attracting more brands and affiliate teams every year. But what about Zambia? Often overlooked and rarely mentioned at major exhibitions and conferences, Zambia has be…
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Why top affiliates choose a brand, not just a payout rate: the 1win Partners story
What increasingly sets an affiliate programme apart is the strength of its brand and the community built around it, says 1win B2B CMO Tatiana Chaplia The post Why top affiliates choose a brand, not just a payout rate: the 1win Partners story appeared first on NEXT.io.
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What's Bangladesh hiding? Let's find out with MelBet Partners & Affiliates.
MelBet analysis
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Exclusive: Curtis Roach on the Future of East African iGaming at iGFEA26
In an exclusive interview with iGaming AFRIKA, Curtis Roach, Head of Content and Co-Founder of iGamingFuture, shared insights into how iGFEA26 builds on lessons from its inaugural 2025 event, with a stronger focus on operator-supplier collaboration, evolving regulations, affiliate marketing, and women’s leadership in …
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Virgin Bet steps up South Africa push with ‘A Good Bet’ campaign
Virgin Bet has launched ‘A Good Bet’, its first major brand campaign since expanding into South Africa, marking the next phase of its strategy to establish the brand in its first market outside the UK. Launching on August 21, the integrated campaign will run across television, out-of-home, digital, social and cinema, …
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Affiliate Leaders Summit 2026 to explore the next era of affiliate growth
The Affiliate Leaders Summit 2026 will tackle rising advertising regulation, emerging market opportunities and the future of the affiliate model through its dedicated Future of Affiliate Strategy track. The post Affiliate Leaders Summit 2026 to explore the next era of affiliate growth first appeared on Asia Gaming New…
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WPT Global Launches $1.10 Satellites to the WPT Seoul Inspire Championship
WPT Seoul satellites start at an affordable $1.10.
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Interview with Esther Kang’ethe, Head of Marketing Operations at SportPesa
Get an exclusive insight into what makes iGamingFuture East Africa a must-attend event in this interview with Esther Kang’ethe, Head of Marketing... Read More...
Read summary →Marketing Leaders: What are the biggest challenges facing B2B marketing?
In the first of a five-part roundtable series, SBC Media asks some of the leading voices from across the iGaming industry about the trends, challenges, tips and tricks that are shaping the marketing landscape in 2026 and beyond. For part one, we spoke to Martin Hodges (Co-Founder and CMO, BetComply), Robin Becker (Dir…
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Betway launches global ‘Clubhouse’ campaign featuring 27 sports and entertainment figures
Coinciding with English Premier League season
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Cúpula de Líderes de Afiliados para Debater o Futuro da Estratégia de Afiliados
A discussão abordará o futuro do SEO, da atribuição e dos modelos de CPA, e como os afiliados podem se preparar para o momento em que as estratégias tradicionais de aquisição deixarem de ser eficazes The post Cúpula de Líderes de Afiliados para Debater o Futuro da Estratégia de Afiliados appeared first on BNLData.
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Responsible Online Gaming Association launches marketing and advertising code
Rules cover four marketing areas
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Affiliate Leaders Summit abordará el futuro de la estrategia de afiliación
El evento analizará el impacto de la regulación, la inteligencia artificial, los nuevos mercados y la evolución del comportamiento de las audiencias sobre el modelo de afiliación. El Affiliate Leaders Summit pondrá el foco en el futuro de la industria de afiliados con la presentación de su agenda Future of Affiliate S…
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MelBet Partners & Affiliates: Looking for a new GEO with high conversion rates and room for growth? Welcome to Zambia
The country has become a key focus for MelBet Partners & Affiliates. Press release.- When people think of Africa, countries like Senegal, Ethiopia, Côte d’Ivoire, or Morocco usually come to mind. These markets are developing rapidly and attracting more brands and affiliate teams every year. But what about Zambia? Ofte…
Read summary →Affiliate Leaders Summit sets out the new affiliate playbook
The Affiliate Leaders Summit will tackle rising advertising regulation, emerging market opportunities, and the future of the affiliate model head-on through its Future of Affiliate Strategy track. Taking place on Wednesday, 30 September 2026, the track will bring together affiliate executives, operators, media leaders…
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Affiliate Leaders Summit: Abordando el futuro de la estrategia de afiliación
Affiliate Leaders Summit abordará de frente la creciente regulación publicitaria, las nuevas oportunidades de mercado y el futuro del modelo de afiliación a través de su sesión Future of Affiliate […]
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Kendoo launches Bingo Twist with a bingo-style Hold and Win bonus
The fruit-themed slot expands into a 5×5 bingo grid during its bonus round, where completing lines unlocks multipliers,… The post Kendoo launches Bingo Twist with a bingo-style Hold and Win bonus appeared first on European Gaming Industry News.
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Affiliate Leaders Summit to confront the future of affiliate strategy
The Affiliate Leaders Summit will tackle rising advertising regulation, emerging market opportunities, and the future of the affiliate model head-on through its Future of Affiliate Strategy track. Taking place on Wednesday, 30 September 2026, the track will bring together affiliate executives, operators, media leaders…
Read summary →Betano Review Bonus Claims Under Scrutiny
Customers Describe Bonus Offers BBC News Brasil reported that Betano customers alleged the operator offered bonuses in exchange for favorable… The post Betano Review Bonus Claims Under Scrutiny appeared first on iGaming Express.
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MelBet Partners & Affiliates CMO at GGate 2026. Bengal games: Asia’s underrated giant
Most affiliates begin their exploration of Bangladesh using the same principle. They open a map, notice it’s right next to India, and draw a logical conclusion: the markets must be similar, so they can simply reuse successful campaigns, translate their creatives, and scale. At first glance, the two countries do have a…
Read summary →InPost Founder Attacks Meta Over Scam Ads
Brzoska Targets Meta After Another Fake Ad The latest dispute began after a fraudulent Facebook advertisement appeared with an AI-generated image… The post InPost Founder Attacks Meta Over Scam Ads appeared first on iGaming Express.
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Sands China secures two 2026 PATA Gold Awards for cultural and community projects
Sands China Ltd. has been honoured with two PATA Gold Awards 2026, receiving the Gold Award for Printed Marketing Campaign (Industry) for its artbook “Sands China Presents — Dopamine: Fountain of Happiness” and the Gold Award for Sustainable and Inclusive Marketing Campaign for the Sands Shopping Carnival. The post Sa…
Read summary →Affiliate marketing grows up: Why technology, trust and transparency will define the sector’s next chapter
Affiliate marketing has long been one of iGaming’s most effective acquisition channels, but the industry’s priorities have evolved. However, rising acquisition costs, expanding regulation and rapid technological development are forcing operators to rethink how affiliate programmes are managed. At the same time, affili…
Read summary →Betway Launches Global Clubhouse Campaign
Betway has launched a new global marketing campaign, titled Betway Clubhouse, featuring a number of athletes and sports organisations associated with the... Read More...
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Melco secures double win at PATA Gold Awards 2026 for Marketing Excellence and Sustainability
Melco Resorts & Entertainment has claimed a double win at the PATA Gold Awards 2026, securing top honors in the "Marketing Campaign – Hospitality" category for the fourth consecutive year alongside the "Climate Action Initiative (Industry)" award, reinforcing its regional leadership in both creative innovation and sus…
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Reacheffect Reports Growing Demand for Scalable Digital Advertising Solutions in iGaming Sector
iGaming brands want scale. Not another affiliate deal, scale. Reacheffect, a performance marketing company working across gambling and betting verticals, says demand for scalable digital advertising is climbing fast. Operators want awareness. They want to test new markets. They want to grow globally without torching t…
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WPT Seoul Set to Bring Packed 46-Event Festival to New Luxury Resort
WPT Seoul heads to INSPIRE with 46 events, including a KRW 1B GTD Championship...
Read summary →SBC Summit Spotlight: Karina Ferraioli, Master Affiliates Network
En un momento de transformación para el marketing de afiliados en América Latina, Karina Ferraioli, fundadora y CMO de Master Affiliates Network, analiza el crecimiento de la industria, los cambios […]
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South Africa Launches ‘Risk to Responsibility’ Campaign to Protect Students from Gambling Risks
The National Task Team (NTT) announced the launch of the Risk to Responsibility Campaign on 17 August 2026. This multi-stakeholder national initiative is designed to empower South African students and youth through financial wellness education and responsible behavioral awareness. Underage gambling in South Africa is …
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SBC Summit adds Marketing & CX conference track to 2026 agenda
Scheduled for Oct. 1
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How African Player Expectations Shape iGaming Experiences – A Podcast with Wilfrid Olemba
Africa’s iGaming market cannot be understood through a single player profile, and neither can the products built for it. Speaking to iGaming AFRIKA’s Victoria Abiodun in Episode 16 of the iGaming AFRIKA Podcast, Wilfrid Olemba, Affiliate Manager at WinWin Bet, said operators need to pay attention to how players use th…
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SBC Summit reveals Marketing & CX track exploring brand differentiation, AI and growth
SBC Summit has revealed a comprehensive Marketing & CX agenda designed to help operators navigate evolving consumer expectations, leverage emerging technologies and build stronger, more distinctive brands. The post SBC Summit reveals Marketing & CX track exploring brand differentiation, AI and growth first appeared on…
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ROGA sets new online gambling marketing code for members
The code is meant to further enhance the member organisations' approach to responsible gambling The post ROGA sets new online gambling marketing code for members appeared first on NEXT.io.
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Over 15,000 players respond to RocketPlay’s Cosmic Department of Joy campaign
RocketPlay asks players what they enjoy most about the game RocketPlay has held a campaign to find out what players enjoy most about the game with over 15,000 people sharing their answers Alex Martin, PR Manager at RocketPlay, said: “Is it a win? The moment before the reels stop? A bonus feature opening at the […]
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Interview: Moon Partners and PPC teams on the affiliate relationship
Advertiser-affiliate relationship
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ROGA launches voluntary Marketing and Advertising Code
The framework sets common standards for responsible marketing across regulated online igaming and has been adopted by all ROGA members. U.S:- The Responsible Online Gaming Association (ROGA) has released its Marketing and Advertising Code, establishing a framework for marketing channels. The voluntary code has been ad…
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Responsible Online Gaming Association releases marketing and advertising standards
The Responsible Online Gaming Association (ROGA) Tuesday announced it has released its Marketing and Advertising Code, representing a commitment by ROGA’s members to uphold a set of consistent marketing standards that advance consumer protection. The voluntary code has been adopted by every ROGA member and establishes…
Read summary →SBC Summit incorpora un nuevo track de Marketing & CX a su agenda 2026
SBC Summit analizará cómo las marcas de apuestas y gaming pueden destacarse en un mercado cada vez más competitivo mediante campañas de marketing más diferenciadas, basadas en datos y orientadas a resultados, a través de su nuevo track Marketing & CX. El espacio se llevará a cabo el jueves 1 de octubre de 2026 en […] …
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N1 Partners' Daria Smirnova says traffic quality and retention are driving iGaming affiliate growth
Affiliate lead spoke at iGB Live 2026 Daria Smirnova, Affiliate Team Lead at N1 Partners Group
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Beyond RTP: Why player joy is worth measuring
In iGaming, we are used to measuring almost everything: RTP, volatility, bonuses, conversion, retention, deposits, clicks, churn. These numbers matter because they help to understand how a product performs and how players move through it. But they do not always answer a different question: how does the experience actu…
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How EveryMatrix’s Bonus Guardian is built to tackle the next generation of bonus abuse
Tetiana Dychenko, chief technical officer for casino at EveryMatrix, explains to iGamingBusiness why Bonus Guardian’s AI-driven product features are built for the evolving fraud landscape of 2026 and beyond.
Read summary →Destacando en un mercado saturado: SBC Summit añade la sesión de Marketing y Experiencia del Cliente a su agenda de 2026
SBC Summit explorará cómo las marcas de juegos y apuestas pueden diferenciarse de la competencia con campañas de marketing más distintivas, basadas en datos y efectivas a través de su […]
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What Affiliate Management Looks Like in Today’s iGaming Industry
The iGaming market looks very different from what it did just a few years ago. New brands launch regularly, licensing has become more accessible, and operators are competing harder than ever to attract both players and affiliates. As competition has grown, the role of affiliate management has changed as well. Through …
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Greentube ignites the reels in Flaming Devil
Devil Collect Feature with a Free Games Wheel promises extended multiplier-boosted bonus rounds Greentube, the Novomatic Digital Gaming and Entertainment division, has launched fiery new release Flaming Devil, set in the depths of hell and offering wicked wins through the combination of innovative features and classic…
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Kongebonus highlights premium Rhino Entertainment partnership following landmark Betsson agreement
Kongebonus now supports Rhino brands in Norway, including Rocket Riches, Big Boost, Lucky Spins and Panosta Kongebonus has cemented its role as Rhino Entertainment Group’s premium partner in Norway, following a long-standing collaboration that has delivered exclusive brand launches, market activations and community-le…
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Unigoat by Play’n GO
The GOATENING is the hook: a modular bonus where Griffin, Gilberta and Gaston bring Expanding Rows, Bounty Rewards and Multipliers, in single or combined form.
Read summary →Standing out in a crowded market: SBC Summit adds Marketing & CX Track to 2026 Agenda
SBC Summit will explore how betting and gaming brands can cut through the noise with more distinctive, data-driven and effective marketing campaigns through its dedicated ‘Marketing & CX’ conference track. Taking place on Thursday, 1 October, 2026, at the Feira Internacional de Lisboa, the track will bring together CM…
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Australia to add opt-out register for gambling advertisements
The government of Australia has announced that it will introduce a new national register to allow users to opt out of gambling advertising in an effort to come to an agreement with the opposition and pass the proposed gambling reforms. As explained by officials, the opt-out register will work similarly to a “no call” …
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Africa’s bonus abuse blind spot
Africa’s iGaming industry is growing rapidly, but so is its exposure to fraud. As operators compete for players through promotions, organised bonus abuse has become one of the industry’s biggest financial threats, making African markets increasingly attractive targets. Unlike Europe, where operators spent years adapti…
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Destacarse en un mercado saturado: la Cumbre de SBC agrega una pista de Marketing y Experiencia del Cliente a la agenda de 2026
El SBC Summit explorará cómo las marcas de apuestas y juegos pueden destacar entre la multitud con campañas de marketing más distintivas,... Leer más... La entrada Destacarse en un mercado saturado: la Cumbre de SBC agrega una pista de Marketing y Experiencia del Cliente a la agenda de 2026 se publicó primero en iGami…
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