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Affiliate & Marketing
250 recent stories
Ontario Operators May Face New Advertising Restrictions
While Ontario has achieved notable successes in channeling users toward regulated operators, local authorities note that some areas still need improvement. With gambling harm prevention remaining a leading priority, officials and regulators are now taking a look at the proliferation of gambling advertisements. The Can…
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Quantum adds Cashback and Custard to growing digital rewards portfolio
Quantum International Holdings has officially expanded its portfolio beyond affiliate marketing, announcing today, July 1, 2026, the acquisition of digital rewards brands Cashback.co.uk and JoinCustard.co.uk. Cashback.co.uk is a well-established UK […] The post Quantum adds Cashback and Custard to growing digital rewa…
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Affilka: what lies ahead for iGaming affiliate management?
Anastasiya Baravaya, Chief Executive Officer at Affilka, talks to SBC News regarding the major challenges currently facing the affiliate marketing ecosystem, the dangers associated with the rise of the black market, what lies ahead as the company plots further success and much more. To begin, how would you assess the …
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Australia to Levy Betting Firms for BetStop Awareness Campaign
Australia Tightens Gambling Controls Around Advertising and Self-Exclusion Australia’s federal government plans to require betting companies to pay a levy that… The post Australia to Levy Betting Firms for BetStop Awareness Campaign appeared first on iGaming Express.
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Italy introduces new gambling bonus rules for operators
Italy’s gambling regulator, the Customs and Monopolies Agency (ADM), has published a new clarification on bonuses and promotional offers for licensed operators. The ADM shared the clarification after receiving complaints from consumer groups, stressing that guidelines on bonuses, rewards, and prizes were not clear. In…
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Australia Plans Levy to Fund BetStop Gambling Exclusion Campaign
Betting companies will be required to pay a levy to help fund an advertising campaign for BetStop, the national self-exclusion register for problem gamblers. The move is part of a wider federal gambling reform package that also includes tighter limits on gambling advertising. New Ad Limits The federal government is pr…
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Wynn Macau engages new Portugal-based entity under parent Wynn Resorts for marketing and promotional services
Wynn Macau Ltd has entered into a Resort Marketing Services Agreement with Wynn Marketing (Portugal) – a new Portugal-based subsidiary […]
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WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement
This summer, WinSpirit celebrates its birthday with Alchemy of Passion, a large-scale promotional campaign designed to create deeper… The post WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement appeared first on Americas iGaming & Sports Betting News.
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What 1xPartners winning the Best Affiliate Program tells us about where the industry is heading
1xPartners’ victory in the Best Affiliate Program category at the recent SBC Awards Malta, in April, confirms that AI-driven automation, transparent partnership terms, and local expertise are now the key trends shaping affiliate marketing in the iGaming industry. The post What 1xPartners winning the Best Affiliate Pro…
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Why iGaming marketing groups are building their own player-facing comparison sites
For years the business of iGaming marketing groups ran on a simple arrangement: send traffic to operators, take a share of the revenue, and stay out of the player’s view. That arrangement is breaking down. A growing number of established marketing and affiliate groups are now building their own player-facing compariso…
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International brand, local rules: how businesses balance standards across different markets
CLIENT PROMOTION There is a persistent assumption in international business strategy: if a model works in one market, it can […]
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Karen Martirosyan, Affigates: “Operators can no longer treat affiliates as an unmanaged channel”
Ahead of iGB L!VE 2026, Affigates CEO Karen Martirosyan discusses how operators can maximise affiliate revenue, why ecosystems are replacing standalone solutions, and the trends shaping acquisition, retention and compliance across global markets. Exclusive interview.- As operators continue to navigate rising acquisiti…
Read summary →Italy Tightens Ad Rules for Licensed Online Gambling Bonuses
Italy Tightens the Line Between Information and Promotion Italy’s Customs and Monopolies Agency (ADM) has warned licensed online gambling operators… The post Italy Tightens Ad Rules for Licensed Online Gambling Bonuses appeared first on iGaming Express.
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Leverage: Los afiliados deben adaptarse a una industria en constante cambio
El panorama del marketing de afiliación está cambiando a un ritmo vertiginoso, y los profesionales del marketing se esfuerzan por mantenerse al día. Esta transformación se debe en gran medida […]
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Italy Tightens Messaging Rules as Gambling Operators Navigate Bonus Restrictions
Italian online gambling operators have been reminded that bonuses remain legal, but talking about them in the wrong way could still breach one of Europe’s strictest advertising regimes. The warning, issued by Italy’s Customs and Monopolies Agency, arrives after months of questions from licensed operators and complaint…
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1xBet to welcome visitors at iGB L!VE London
From July 1 to 2, London will host iGB L!VE 2026, one of the biggest events in the affiliate and iGaming industry. More than 15,000 visitors are expected to attend, with 1xBet joining the exhibition at booth L20. Throughout the event, the 1xBet team will introduce its affiliate solutions, traffic management tools, and…
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The World Championship 2026 Group Stage: The Business Case Behind the Drama — 1xBet Analysis
For iGaming affiliates, media platforms, and brand partners, the group stage of a World Championship represents one of the most dense periods of content in sport. The volume of matches — dozens of games across weeks — means continuous opportunities to publish previews, match analyses, standings breakdowns, and post-ma…
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Wazdan launches first stage of summer Network Promotion with Mystery Drop
The opening phase centres around Mystery Drop, one of Wazdan’s established promotional tools Wazdan, the leading gain-focused developer, has launched the first stage of its summer-long Network Promotion campaign to partner operators from June 29 to July 19 2026. As part of a wider three-stage seasonal campaign running…
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Wazdan launches summer Network Promotion series to support operators
Wazdan rolls out a three-stage summer promotional campaign featuring Mystery Drop and Mystery Multiplier mechanics to drive operator engagement.
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Affiliate Leaders Summit será lançado como um evento global independente em Lisboa
Affiliate Leaders Summit launches as an independent global event in Lisbon, bringing together affiliates, media groups, content creators, influencers, and operator acquisition teams.
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Mohegan promotes Nathan Cholewa to director of social media
Nathan Cholewa advances to director of social media after a decade with Mohegan, previously serving as social media manager.
Read summary →1xBet at iGB L!VE London: activities, giveaways, and legendary guests at the booth!
1xBet will showcase its brand at iGB L!VE 2026 in London, featuring booth activities, giveaways, and guest appearances.
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Promoting Safer Betting: The Limpopo Gambling Board and National Gambling Board of South Africa Take Awareness Campaign to Bochum.
South African gambling regulators conducted a responsible gambling awareness session at a Bochum betting venue to educate punters on safer betting practices.
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GLI Announces Three Director-level Promotions
Gaming Laboratories International has promoted three employees to director-level positions, advancing internal talent within the testing and certification firm.
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EAG rebrands as EAG 360 and adopts ‘The Smile Economy’ as unifying theme
EAG Expo rebrands to EAG 360, consolidating its portfolio under a unified 'Smile Economy' philosophy effective July 1.
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Polymarket fake bet campaign draws Wall Street Journal investigation and viral scrutiny
Polymarket faced public backlash after a Wall Street Journal investigation exposed a network of social media creators filming staged betting videos using replica website versions, accumulating over 140 million views.
Read summary →Devil’s details ignite Blueprint Gaming’s Red Hot Catch
Blueprint Gaming launches Red Hot Catch, a Money Collect-style slot featuring bonus upgrades, a Wicked Wheel, and stackable Red Hot multipliers.
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N1 Sport Promo continues during summer 2026
N1 Partners' affiliate promotion remains active through July 20, 2026, offering enhanced CPA payouts tied to FIFA World Cup 2026 momentum.
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Coffeezilla Highlights Investigations Alleging Deceptive Polymarket Marketing Practices
YouTube investigation revives scrutiny of prediction market platform Polymarket over alleged deceptive marketing, including simulated betting and undisclosed payments.
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Another Google Spam Update, One Year After the Volatility Began
Google continues rolling out frequent algorithm updates roughly every seven weeks since June 2025, creating sustained volatility for SEO-dependent sectors including iGaming.
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GLI promotes three long-serving staff to director-level positions
Gaming Laboratories International announces director-level promotions for Mary Sim, Alan Drozd, and Robert Lorick in quality assurance and engineering roles.
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Gaming Laboratories International promotes three to director level
GLI named Mary Sim Director of Quality Assurance and promoted Alan Drozd and Robert Lorick to Directors of Engineering.
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Boomerang Partners’ case study: how affiliates prepare traffic campaigns around major sports events
Boomerang Partners' analysis shows affiliates need structured, calendar-driven campaign planning to manage overlapping sports events and maximize traffic during the FIFA World Cup 2026 starting June 11.
Read summary →Stake Stages Football Marketing Campaign at 10,000ft
Stake launched a football-themed marketing campaign featuring what it describes as the first football match played on a floating pitch suspended at altitude.
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MGM Osaka and prefectural government warn of fake ads and individuals impersonating employees
MGM Osaka and local authorities issue alerts about fraudulent websites and impostors misrepresenting the operator to deceive consumers.
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Fraud detection cuts bonus abuse and saves operator $25,000 in a single day
Advanced fraud detection identified and prevented bonus abuse from fake accounts, protecting operator budget in real-time.
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Kongebonus launches 30-0 Kongeserien, Norway’s first Eliteserien fantasy draft game
Kongebonus releases 30-0 Kongeserien, a fantasy draft and simulation game centered on Norway's Eliteserien and football history.
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Titans brings its full affiliate network to iGB L!VE 2026
Titans will showcase its complete affiliate program portfolio at iGB L!VE 2026 in London, targeting commission negotiations and brand partnerships.
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Finnish Authorities Review Susanna Penttilä’s Casino Promotion on Bangbus
Finland's gambling regulators have launched a formal review into casino advertising displayed on Susanna Penttilä's Bangbus vehicle, examining potential violations of the country's strict lottery laws.
Read summary →Ukraine Targets Gambling Ads Online
Ukraine is intensifying efforts to restrict gambling advertising on streaming and social platforms including Kick, with PlayCity now subject to direct reporting requirements.
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David Baker Bonus Reflects on 11-Year History of the $500 ODB Fantasy League
Poker personality David "ODB" Baker discussed his long-running fantasy league during an appearance on the PokerGO Podcast.
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NLA Director-General and Greater Accra LMC Chairman Meet to Discuss Industry Challenges and Successes
Ghana's National Lottery Authority leadership met with the Greater Accra lotto marketing companies association to address sector challenges and achievements.
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Building Affiliate Trust in Africa: Local Insights, Payments, and Player Education
iGaming affiliate sector expands across Africa as operators seek to build credibility with new players through localized expertise and transparent education.
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Colombian court suspends key advertising rules for online operators
Colombia's Council of State court has overturned marketing budget restrictions imposed by Coljuegos on licensed operators.
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N1 Sports Digest: Summer Calendar and Traffic Tips
N1 Partners launches N1 Sports Digest featuring summer sporting calendar and traffic-driving insights for sports affiliates.
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From Scepticism to Scale: The Remarkable Rise of iGaming Affiliate Partnerships in Africa
An industry veteran reflects on the evolution and growth of iGaming affiliate marketing across the African continent over the past eight years.
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AffPapa announces partnership with WPN Affiliates
AffPapa has added WPN Affiliates, the official partner program for Winning Poker Network, to its iGaming affiliate directory.
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World Gaming appoints Mallory Reynolds-Trout as Director for iGB L!VE London and iGB Affiliate Barcelona
World Gaming names Mallory Reynolds-Trout as Event Director to oversee iGB L!VE London and iGB Affiliate Barcelona conferences.
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ACMA finds SBS breached gambling advertising rules during Tour de France
Australian regulator ACMA determined SBS violated gambling advertising standards by broadcasting a Crown casino promotion during Tour de France coverage.
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Exclusive: Social media in iGaming: It’s Not About Reach, It’s About Relevance
iGaming operators must prioritize targeted, relevant messaging over broad reach on social platforms.
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World Gaming nomeia nova diretora de eventos para o iGB L!VE London e o iGB Affiliate Barcelona
Mallory Reynolds-Trout, profissional com mais de 13 anos em eventos, foi confirmada no cargo para impulsionar ainda mais os dois importantes encontros do iGB.
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World Gaming appoint new Event Director for iGB L!VE London and iGB Affiliate Barcelona
Mallory Reynolds-Trout has been appointed Event Director for iGB L!VE London and iGB Affiliate Barcelona, bringing over 13 years of B2B event experience.
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N1 Partners at iGB L!VE 2026: art collabs with Clym Evernden and Yoomoota, exclusive drops and N1 Sport Promo
N1 Partners will showcase exclusive art collaborations, branded merchandise, and N1 Sport Promo campaign at iGB L!VE 2026 in London on July 1-2.
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