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Affiliate & Marketing
499 recent stories
SBC Summit 2026 amplía su propuesta educativa con cuatro Tech Academies
Las academias ofrecerán sesiones prácticas sobre inteligencia artificial, experiencia del jugador, marketing digital y CRM, además de Web3 y criptomonedas, con un enfoque centrado en la aplicación de conocimientos. El SBC Summit 2026 reforzará su propuesta educativa con cuatro Tech Academies, diseñadas para que los as…
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DraftKing Doubles Down on RG with New Tools and Campaign
DraftKings, one of America’s leading sportsbooks and iGaming operators, which recently expanded into prediction markets, is also strengthening its commitment to responsible gambling. DraftKings Sets the Bar High On Responsible Gambling The latest push spans a new dedicated advertising campaign as well as new tools. Th…
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Midnite drops affiliate after TikTok ad but ASA still warns operator of rule breach
The Advertising Standards Authority (ASA) has told Midnite that a TikTok video which was created by one of its affiliates and only live for a few hours must not return. An ASA investigation focused on a breach of the CAP Code which prohibits featuring individuals who appear to be under 25 years of age in […]
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SBC Summit 2026 Tech Academies to Deliver Hands-On Learning Across Key Industry Sectors
SBC Summit 2026 will give delegates the opportunity to develop practical skills across four dedicated Tech Academies, covering AI, player experience, digital marketing & CRM, and Web3 and... Read More...
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Belarus President Calls For Another Overhaul of Gambling Advertising Rules
President Alexander Lukashenko has ordered another review of Belarus’s gambling industry, with advertising placed firmly under the spotlight. He issued the instruction during a meeting in Minsk, pointing to the growing frustration among citizens over the visibility of gambling promotions. Lukashenko admitted that even…
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1xBet takes Best Affiliate Program honor in SiGMA's first North America event
Summit drew over 4,000 delegates
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Google’s updated gambling advertising rules place agencies in the firing line
Now that Google’s ‘good policy health’ requirement applies across every iGaming advertising category, meaningful compliance responsibility has shifted… The post Google’s updated gambling advertising rules place agencies in the firing line appeared first on European Gaming Industry News.
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Ontario Hard Rock Bet Drops Campaign with K-OS and Saukrates
Hard Rock Bet has launched the next chapter of its campaign for its sportsbook and casino offer in Ontario, with the company rolling out what is described as Phase Two of its “Hard Rock Bet is Here.” The campaign is launched by Memory, a Toronto-based agency. Hard Rock Bet Kickstarts Second Chapter of Its Local Toront…
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Combo pots bring the fire in Blueprint Gaming’s Triple Power Cash Strike
Blueprint Gaming™ brings the heat in its latest release, Triple Power Cash Strike, with the newest iteration of the renowned series leading with explosive fireballs that power up pots and spark bonus play with an array of modifiers. With various titles from the Cash Strike family consistently ranking in the supplier’s…
Read summary →Google Tightens Gambling Ad Certification Rules
Certification Standards Expand Across Markets Google has extended its certification requirements to advertisers in all gambling and games categories. The… The post Google Tightens Gambling Ad Certification Rules appeared first on iGaming Express.
Read summary →Google sets unbreakable rules for all gambling advertisers
Google has imposed unconditional requisites on certification that must be ensured by advertisers of gambling and games categories. Upcoming changes were alerted in June to advertisers that Google would enhance its Gambling and Games Policy across all markets, effective as of 14 September 2026. The policy update builds…
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New Jersey Wants to Protect Vulnerable Gamblers from Targeted Advertising
New Jersey lawmakers are seeking to shield vulnerable consumers in the state from targeted advertising that could compound their gambling issues. The Assembly Tourism, Gaming and the Arts Committee approved AR 150 on Monday, September 14, and the measure comes shortly after the purported misuse of Bryce Harper, a Phil…
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Blask Launches Affiliates: a Dashboard that Maps Every Brand on Every Affiliate Site
The new feature lets operators track their own placements, find new affiliate partners, watch competitors’ campaigns as they happen, and lets affiliates... Read More...
Read summary →Blask lanza Affiliates: un panel que mapea cada marca en cada sitio de afiliados
La nueva función permite a los operadores rastrear sus propias ubicaciones, encontrar nuevos socios afiliados, ver las campañas de sus competidores en... Leer más... La entrada Blask lanza Affiliates: un panel que mapea cada marca en cada sitio de afiliados se publicó primero en iGaming Futuro.
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Asia Gaming eBrief: Philippine gambling marketers pivot to brand building
The marketing funnel is narrowing, and Philippine operators may have to make every remaining channel work harder. Philippine iGaming marketer says tighter advertising controls are shifting attention from first deposits to repeat play, retention, net gaming revenue and long-term customer value. With casino imagery rest…
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The scent of success: How WinSpirit turned player emotions into rewards
Instead of simply handing out points, bonuses or rankings, Euphoria Lab goes to the very heart of what makes gaming great: the emotions of those who are playing The post The scent of success: How WinSpirit turned player emotions into rewards appeared first on NEXT.io.
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Philippine gambling ad curbs shift competition to brand and retention: iGaming marketing executive
Philippine gambling ad curbs are shifting competition from product promotion toward brand strength, customer retention and owned channels. The post Philippine gambling ad curbs shift competition to brand and retention: iGaming marketing executive first appeared on Asia Gaming News | AGB - Asia Gaming Brief.
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Pragmatic Play brings sun‑powered bonus mechanics in Helios – Triple Sun
Pragmatic Play is inviting players to travel to ancient Greece in Helios – Triple Sun, a 6×5 pays‑anywhere slot where three coloured sun scatters can unlock a free‑spins bonus with up to three stacked modifiers. The post Pragmatic Play brings sun‑powered bonus mechanics in Helios – Triple Sun first appeared on Asia Ga…
Read summary →Google Blocks Croatia Gambling Ads
Google Updates Croatia Advertising Terms Google will no longer allow affiliates and media platforms to use its ad services to… The post Google Blocks Croatia Gambling Ads appeared first on iGaming Express.
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Blask launches affiliates: a dashboard that maps every brand on every affiliate site
Now live for Brazil
Read summary →Google ends ad services for gambling in Croatia
Google will no longer allow affiliates and media platforms to use its ad services to publish gambling content/promotions to audiences in Croatia. The restriction will be applied as of 7 October and was confirmed via Google updating its country-specific terms for Croatia of its Google Ad services. From 7 October, Googl…
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Pragmatic Play Unveils Shining Scatters In Helios – Triple Sun
Three Scatters Unlock The Bonus Game 14th September 2026 – Pragmatic Play, a leading content supplier to the iGaming industry, transports… The post Pragmatic Play Unveils Shining Scatters In Helios – Triple Sun appeared first on iGaming Express.
Read summary →From €5k to €50k: How to Build a B2B Media Plan for Any Budget
There is a common misconception in B2B marketing that paid media only becomes worthwhile once there is a significant budget behind it.... Read More...
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BetterThanTraffic brings traffic conversion solutions to AffPapa Conference Cancun 2026
AffPapa has announced that BetterThanTraffic will join AffPapa Conference Cancun 2026 as an exhibitor. Taking place from November 23-25, the event will bring together more than 600 affiliates, operators and B2B providers from across the iGaming industry. The post BetterThanTraffic brings traffic conversion solutions t…
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Clay Matthews Gets a Makeover in Caesars App Touting New Campaign
Clay Matthews, a legendary NFL linebacker, has joined Caesars Entertainment for a special advertising campaign titled “We’ve Had Some Work Done,” in which he is humorously transformed into a clay person himself, and not least as a nod to his talent. His NFL moniker is “The Claymaker.” The Claymaker Returns for Cinema-…
Read summary →Couple at the forefront of 2024 Conservative campaigning plead guilty after election bets
Two more figures closely linked to the UK Conservative Party have pleaded guilty to cheating offences under the Gambling Act 2005. Anthony Lee was the Conservatives’ Head of Campaigning during the run up to the 2024 UK general election. He and his wife, Laura Lee (then-Saunders), have admitted to placing bets on the d…
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NWGB Host Awareness Campaign in Khunwana Village
The North West Gambling Board (NWGB), in collaboration with the Liquor Regulators and the Consumer Affairs Unit, conducted an educational awareness campaign in Khunwana Village, situated within the Tswaing Local Municipality. The initiative took place as part of the broader Thuntsa Lerole build-up campaigns, bringing …
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Blask unveils new tool to map brand placements across affiliate sites
AI-native iGaming analytics provider Blask has announced the launch of Blask Affiliates, a feature designed to monitor brand presence across affiliate networks. It automatically identifies featured operator brands, tracking their precise positions on a daily basis and providing dated screenshots as a permanent record.…
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Blask lança Affiliates: um painel que mapeia todas as marcas em todos os sites de afiliados
O recurso encontra sites de afiliados, identifica quais marcas de operadores aparecem em suas páginas e registra a posição exata de cada marca todos os dias, com uma captura de tela datada como comprovação The post Blask lança Affiliates: um painel que mapeia todas as marcas em todos os sites de afiliados appeared fir…
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Michigan: MGM Grand Detroit appoints Ryan Bufalini vice president of marketing
MGM Grand Detroit on Thursday appointed Ryan Bufalini as vice president of marketing. A gaming and hospitality executive with more than 25 years of industry experience, Bufalini has a track record of driving business growth, enhancing guest loyalty and leading high-performing marketing organizations. “Ryan’s extensive…
Read summary →Affiliate Leaders Summit 2026 presentará una agenda centrada en escala, crecimiento e inteligencia artificial
La programación, desarrollada junto a Conversion Conf, abordará los principales desafíos de los negocios de afiliación, desde la construcción de equipos y nuevas fuentes de tráfico hasta el uso estratégico de la inteligencia artificial. El Affiliate Leaders Summit 2026 prepara una agenda enfocada en los principales re…
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Las Vegas: Fremont Street benefited from Derek Stevens’ At Par program
Canadian tourism to Las Vegas has dropped significantly because of trade tensions, forcing casino executives to launch aggressive marketing campaigns and offer discounts to attract tourists to their properties. Derek Stevens, co-owner of three downtown Las Vegas casinos, instituted one of the more successful programs …
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Agenda da Conversion Conf abordará temas como escalabilidade, crescimento e IA na Affiliate Leaders Summit
Ao longo do evento, o palco Conversion Conf se concentrará em três pilares principais: Escala (terça-feira, 29 de setembro), Crescimento (quarta-feira, 30 de setembro) e IA (quinta-feira, 1º de outubro) The post Agenda da Conversion Conf abordará temas como escalabilidade, crescimento e IA na Affiliate Leaders Summit …
Read summary →La agenda de Conversion Conf abordará la escalabilidad, el crecimiento y la IA en la Affiliate Leaders Summit 2026
Desde la creación de equipos más sólidos y la búsqueda de nuevas fuentes de tráfico hasta la identificación de áreas donde la IA puede marcar una diferencia real, Affiliate Leaders […]
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SBC Summit adds Digital Marketing & CRM Academy to event lineup
Program set for September 30
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Fanatics launches FAIR PLAY MAX campaign featuring Dennis Haysbert
Ahead of the 2026 football season
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SBC’s Digital Marketing & CRM Academy to explore AI, brand and platform strategy
Bringing together top platform specialists and brand leaders, the SBC Summit’s Digital Marketing & CRM Academy will offer a masterclass on navigating the future of marketing, exploring how AI, dynamic brand strategies, and digital platforms are driving the next generation of CRM. The post SBC’s Digital Marketing & CRM…
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1xBet explains how big rewards are becoming powerful media hooks in sports marketing
$100,000 generates clickable headlines on its own The information landscape is overwhelmed. Every day, brands compete for fractions of a second of user attention, trying to break through an endless stream of banners and ad integrations. In this environment, complex creative concepts often lose out to simple, tangible …
Read summary →Pete Sampras Appears in New Kalshi Campaign
Sampras Features in Kalshi’s ‘Odds’ Campaign Kalshi unveiled the campaign through its social media channels, describing Sampras as someone who… The post Pete Sampras Appears in New Kalshi Campaign appeared first on iGaming Express.
Read summary →Conversion Conf agenda to tackle scale, growth & AI at Affiliate Leaders Summit 2026
From building stronger teams and finding new traffic sources to working out where AI can genuinely make a difference, Affiliate Leaders Summit 2026 will provide a practical playbook for enhancing modern affiliate businesses through its dedicated ‘Conversion Conf’ stage. Curated in partnership with Conversion Conf, a g…
Read summary →ASA takes action against Smart Gravity after user’s search
Smart Gravity has become the latest business in the gambling industry to be reprimanded by the Advertising Standards Authority (ASA) after its promotion for “Fast Signups and Mega Bonuses” appeared when a user searched for “help with gambling”. The company, which operates the affiliate review site top10onlinecasinorev…
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$100,000 from 1xBet: Why big rewards are becoming powerful media hooks in sports marketing
In a cluttered information landscape where complex creative concepts often lose out to simple, tangible figures, 1xBet is leaning on the instant pull of $100,000 in its advertising campaign for one of the fall’s most high-profile boxing events — the Ryan Garcia vs. Conor Benn title fight under the Zuffa Boxing banner.…
Read summary →Illinois Gaming Board Unveils First Marketing Exclusion List In US
The Illinois Gaming Board wants to make it harder for gambling operators to market to people once they’ve left the state’s self-exclusion program, a first-of-its-kind move in the U.S. The... The post Illinois Gaming Board Unveils First Marketing Exclusion List In US appeared first on Legal Sports Report.
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As Japan eyes second round of IR bidding, the mayor who killed off Yokohama’s IR pursuit has quit over bullying claims
The mayor who won election in Yokohama in 2021 on an anti-IR campaign and ultimately killed off the city’s pursuit […]
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Academia de Marketing Digital e CRM da SBC Summit abordará estratégias de IA, marca e plataforma
Como parte do programa premium Education+ do evento, a Academia reunirá profissionais de marketing sênior, especialistas em plataformas e líderes de marcas para sessões práticas The post Academia de Marketing Digital e CRM da SBC Summit abordará estratégias de IA, marca e plataforma appeared first on BNLData.
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Galaxsys launches new Gift Box promotional feature
Players can claim in-game rewards
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Blask Affiliates: two jobs for the affiliate
Blask Affiliates gives the publisher an auditable source of truth on placements, and knoweldge of which brands are adding affiliate sites. Сообщение Blask Affiliates: two jobs for the affiliate появились сначала на Blask.
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Blask Affiliates: two jobs for the operator
Blask Affiliates gives the operator a dated log of where the brand appeared on affiliate pages, and which sites already list rivals. Сообщение Blask Affiliates: two jobs for the operator появились сначала на Blask.
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Blask Affiliates: a new feature for tracking brand placement
Blask has launched Affiliates, a daily record of where operator brands sit on affiliate pages — which URL, which position, with a screenshot attached. Сообщение Blask Affiliates: a new feature for tracking brand placement появились сначала на Blask.
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Sportingtech se asocia con Digital Footprints para impulsar el crecimiento impulsado por las personas en toda América Latina
Sportingtech ha designado a Digital Footprints como su socio estratégico de PR y SEO para América Latina, apoyando la continua inversión de... Leer más... La entrada Sportingtech se asocia con Digital Footprints para impulsar el crecimiento impulsado por las personas en toda América Latina se publicó primero en iGamin…
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Calls for further gambling advertising restrictions in Bulgaria to close loopholes
Lawmakers claim that loopholes are allowing operators to evade the ban on gambling advertising in Bulgaria. Bulgaria.- The centrist political party We Continue the Change has renewed calls for tighter restrictions on gambling advertising in Bulgaria. It’s proposing a review of marketing rules to address what it says a…
Read summary →SBC Summit prepara una Digital Marketing & CRM Academy centrada en IA, estrategia de marca y plataformas
La academia reunirá a especialistas de marketing, CRM y plataformas como Meta y Google para analizar campañas impulsadas por IA, modernización de marcas, partnerships con creadores y nuevas estrategias de inversión digital. SBC Summit pondrá el foco en la evolución del marketing digital con su Digital Marketing & CRM …
Read summary →La Academia de Marketing Digital y CRM de SBC Summit abordará la IA, la estrategia de marca y de plataforma
La Academia de Marketing Digital y CRM de SBC Summit guiará a los participantes desde las campañas de CRM tradicionales hasta la estrategia publicitaria preparada para la IA, con sesiones […]
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Why your top affiliate gave the header position to someone paying less
By Moshe Adir, Founder of Vegas Kings
Read summary →SBC Summit’s digital marketing & CRM academy to tackle AI, brand and platform strategy
SBC Summit’s Digital Marketing & CRM Academy will take delegates from agentic CRM campaigns to AI-ready advertising strategy, with sessions led by senior marketers, brand leaders and platform specialists from the likes of Meta and Google. Part of the event’s premium Education+ programme, the Academy will bring togethe…
Read summary →Building Player Protection into the Product: Guiding Principles
Smarter advertising standards improve campaign planning New advertising standards are pushing operators to think about player protection before a campaign goes… The post Building Player Protection into the Product: Guiding Principles appeared first on iGaming Express.
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What’s behind 1xPartners’ Best Affiliate Program 2026 win at SiGMA North America
1xPartners was named Best Affiliate Program 2026 at the SiGMA North America Awards. While the trophy reflects one night’s recognition, the rest of the story is built on global network expansion, robust technical infrastructure, and the team behind this achievement. The post What’s behind 1xPartners’ Best Affiliate Pro…
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Eduardo Luqueze assume o comando da Big.bet.br como COO
O executivo tem mais de uma década de atuação em comunicação, marketing e operações, sendo os últimos oito anos inteiramente dedicados ao ecossistema de iGaming no Brasil The post Eduardo Luqueze assume o comando da Big.bet.br como COO appeared first on BNLData.
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