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Affiliate & Marketing
687 recent stories
ARGN Launches Africa-Wide Safer Gaming Month Campaign Across 11 Countries, Calls for Collective Action
Under the theme “It Starts with YOU,” the African Responsible Gaming Network brings together stakeholders across 11 African countries for a month-long campaign promoting responsible gaming, player education, and stronger protection against gambling-related harm. AFRICA, NOVEMBER 2026 – The African Responsible Gaming N…
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SARGF Condemns Gambling Promotions at Pretoria School
The South African Responsible Gambling Foundation (SARGF) condemned a lapse in child safeguarding after video footage surfaced on social media showing World Sports Betting (WSB) representatives conducting a commercial promotion inside a preschool classroom at Cornwall Hill College in Pretoria. The activation took plac…
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Making every bonus count: How iGaming operators can grow with smarter promotions
On 1 April 2026, the UK’s Remote Gaming Duty rose from 21% to 40%, according to HM Revenue & Customs. A few months earlier, UK Gambling Commission rules capped bonus wagering requirements at 10x and banned promotions that mix products, such as a sports bet rewarded with free spins. Operators in other markets face thei…
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CPA como modelo para entrar em um novo GEO: do primeiro teste à escala
No marketing de afiliados, entrar em um novo GEO sempre começa com uma hipótese. Dá para estudar antes o custo do tráfego, as fontes mais populares, os meios de pagamento […] O post CPA como modelo para entrar em um novo GEO: do primeiro teste à escala apareceu primeiro em iGaming Brazil.
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SOFTSWISS é premiada em duas categorias do European iGaming Excellence Awards 2026
A SOFTSWISS, parceira internacional de tecnologia para iGaming, foi premiada no European iGaming Excellence Awards 2026 nas categorias de Melhor Atendimento ao Cliente e Melhor Campanha de Marketing. Os prêmios […] O post SOFTSWISS é premiada em duas categorias do European iGaming Excellence Awards 2026 apareceu prime…
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Honoré Gaming partners with TAP to expand affiliate capabilities
Honoré Gaming has partnered with The Affiliate Platform (TAP) in an agreement that will see TAP’s affiliate management software integrated across the Honoré Gaming operator network in French-speaking Africa and Latin America. Operators using the platform can now run their affiliate programmes through TAP without leavi…
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Honoré Gaming Partners With TAP for Affiliate Management
TAP says its software is used by more than 100 companies. The company reports handling around 35.5 million clicks and 1.4 million registrations daily. The post Honoré Gaming Partners With TAP for Affiliate Management appeared first on iGaming Express.
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SOFTSWISS Wins 2 European iGaming Excellence Awards 2026
SOFTSWISS has won two European iGaming Excellence Awards 2026 in the Best Customer Service and Best Marketing Campaign categories. The awards recognise the company's commitment to enabling operators to grow through reliable technology and dedicated support, as well as its creative approach to promoting the wider SOFTS…
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Fashion TV Marketing & Affiliate Conference 2026 Bridges Glamour, Marketing, and Gaming in Sofia This November
Marketing brilliance, digital innovation, and high-fashion elegance are set to collide in Sofia this November. The highly anticipated Fashion TV Marketing &... Read More...
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Honoré Gaming se asocia con The Affiliate Platform (TAP) para impulsar el crecimiento de los ingresos por afiliados de los operadores
Honoré Gaming, la plataforma y proveedor de tecnología pionera en apuestas deportivas en línea, se ha asociado con The Affiliate Platform (TAP).... Leer más... La entrada Honoré Gaming se asocia con The Affiliate Platform (TAP) para impulsar el crecimiento de los ingresos por afiliados de los operadores se publicó pri…
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Algeria: why local market knowledge beats one-size-fits-all strategies in iGaming
When people talk about promising MENA markets for iGaming affiliate marketing, most of them think of the same few countries. Yet there are less obvious destinations that many teams still pass by. One of them is Algeria, and today I want to explain why it deserves a closer look. At MelBet Partners & Affiliates we […]
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Honoré Gaming partners with The Affiliate Platform (TAP) to drive affiliate revenue growth for operators
Honoré Gaming has partnered with The Affiliate Platform (TAP) to expand the affiliate marketing tools available to operators across its network in French-speaking Africa and Latin America. The agreement, announced on 3 November 2026, will bring TAP’s affiliate management software directly into Honoré Gaming’s sportsbo…
Read summary →SOFTSWISS obtiene dos premios en los European iGaming Excellence Awards 2026
La compañía fue reconocida en las categorías de Best Customer Service y Best Marketing Campaign por su atención a operadores y la creatividad de su estrategia de comunicación. SOFTSWISS, socio internacional de tecnología para la industria iGaming, obtuvo dos reconocimientos en los European iGaming Excellence Awards 20…
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BC Game signs MMA fighter Roberto Soldić as brand ambassador
Fight-night promotions and fan campaigns
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CPA as a Model for Entering a New GEO: From First Test to Scale
In affiliate marketing, entering a new GEO always starts with a hypothesis. You can study traffic costs, popular sources, local payment methods, and audience behavior in advance, but only a launch will show the real economics of a campaign. How much will a first deposit cost? What share of registrations will get there…
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KSA launches campaign to encourage early conversations about gambling harm among 16-25-year-olds
Campaign comes a week after the Ksa published its annual report and separate semi-annual report, which found that people aged 18-23 accounted for around 22% of legal gambling accounts.
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The Max Bet Rule: How Players Lose Bonus Winnings Without Realising It
It is one of the most painful ways to lose money at an online casino. You claim a bonus, play through most of the wagering, land a big win and request a withdrawal. A few days later, the casino tells you the winnings have been voided because you broke the bonus terms. In a large […] The post The Max Bet Rule: How Play…
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Build first, shout later: How PRace is closing gaming’s sales-marketing gap
PRace stayed invisible for its first 12 months. Now with 18 clients, its founders explain why gaming suppliers should judge marketing by pipeline, not press clippings.
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What Is a Sticky Bonus (and How Is It Different From a Non-Sticky Bonus)?
Two casinos can advertise exactly the same offer, such as a 100% match up to $100, and still give you very different amounts of money at the end. The difference is often buried in one word in the terms: whether the bonus is sticky or non-sticky . It is one of the least understood bonus […] The post What Is a Sticky Bo…
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iGaming Express Partners With AffPapa Cancun
Supporting a Latin American Industry Gathering According to AffPapa, the Cancun conference will bring together affiliates, operators and B2B providers for… The post iGaming Express Partners With AffPapa Cancun appeared first on iGaming Express.
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TrafficStars: meet Gryzo AI – a smarter way to scale iGaming campaigns
Alexey Sparivak, Head of Media Buying at TrafficStars, explains how the network’s new AI assistant, Gryzo AI, helps media buyers work up to 10x faster. As many traffic sources become harder to scale under stricter advertising policies and rising costs, more media buying teams are looking for alternative channels to ke…
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Iraq without Stereotypes: MelBet Partners & Affiliates CMO Anastasiia Shcherbyna on the Region
Let’s be honest: when it comes to new markets, Iraq is the last country people think of. When I tell MelBet Partners & Affiliates partners about promising MENA markets and suggest Iraq, the level of surprise goes through the roof. The first question is usually: is affiliate marketing worth it in a country like this? […
Read summary →Search for ‘self exclusion bookies’ lands affiliate a stern warning
A UK betting affiliate site has been reprimanded after the advertising regulator was informed about a customer’s search for “self exclusion bookies”. The Advertising Standards Authority (ASA) had received a complaint showing a paid-for search ad on the bestbookiesandbettingsites.co.uk website, the trading name of Opti…
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Pragmatic Play sets sail with candy-themed Sweet Loot
Playful pirate theme meets multiplier-driven features for a colourful new adventure Pragmatic Play is embarking on a swashbuckling adventure to a vibrant candy land in Sweet Loot, combining dual bonus games with multiplier-fuelled action. The gummy-inspired 6×6 grid awards wins for landing 8-12+ matching pirate-themed…
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ASA Finds Betting Affiliate Ad Appeared Against Self-Exclusion Searches
The UK’s advertising watchdog, the Advertising Standards Authority (ASA), has upheld a complaint against betting affiliate website bestbookiesandbettingsites.co.uk after a gambling-related search advertisement appeared in response to a search for “self exclusion bookies”. The ruling found that the advertisement was ir…
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Blueprint Gaming releases its biggest entry to an iconic series in Kong Even More Money
The Kong franchise has grown into one of the studio’s strongest performing series Blueprint Gaming has released Kong Even More Money, a new Kong title built around the character himself growing in size, from a 2×2 Collect symbol to a 5×5 Collect over the course of the bonus round. Since King Kong Cash introduced Bluep…
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Korea Sports Leisure Receives Police Awards as Youth Gambling Prevention Campaign Begins
Korea Sports Leisure, the operator of South Korea’s Sports Toto, has received police commendations for its efforts to prevent gambling-related problems. CEO Kim Dae-wook and 4 employees were recognized for contributing to awareness campaigns developed alongside law enforcement agencies. The recognition comes as the op…
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BetFury launches Birthday 007 campaign to mark seventh anniversary
Featuring several contests and features
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Denmark launches campaign warning of gambling-like features in children’s games
Loot boxes linked to gambling risks
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Grand 1XREIGN final stretch. Why is the race for Rome still up in the air?
Article by 1xAffiliates
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ReferOn wins Silver Award for Affiliate Management Platform of the Year at Affiliate Leaders Awards 2026
Automated reporting for affiliates
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Evoplay’s Player Space: Building Long-Term Player Engagement
Anastasia, how does Player Space differ from more traditional loyalty and promotional mechanics already available? Most traditional loyalty mechanics in iGaming are campaign-based. A tournament runs for a few days, a bonus offer has a fixed window, and once it ends, the player’s motivation resets to zero. There’s no c…
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Morocco: An Overlooked Opportunity for iGaming Affiliates
The past year has been one of the most interesting and intense of my career. The industry is going through a fascinating period of transformation and global restructuring. And against this backdrop, I see many people overlooking interesting and promising regions and countries. A striking example of such a market, and …
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Denmark Launches Gambling-Style Gaming Awareness Campaign
Campaign Moves Beyond Screen-Time Debate The Danish Gambling Authority launched the Casino in the Children’s Room campaign on 25 October.… The post Denmark Launches Gambling-Style Gaming Awareness Campaign appeared first on iGaming Express.
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Campaign in Denmark Raises Awareness of Gambling Mechanics in Video Games
The Danish Gambling Authority (Spillemyndigheden) has unveiled a new campaign that raises awareness of gambling-like elements in video games. The campaign’s goal is to encourage parents to talk about games of chance with their kids and teach them about the dangers of gambling. Video Games Can Turn Children’s Rooms int…
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1xBet features The MongolZ’s “The World Starts Here” campaign
Interview shared by 1xBet
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Denmark takes aim at gambling-like features in kids’ games with new campaign
This comes as the Danish government re-submitted a bill from last year that focuses on gambling advertisements targeting minors.
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Nordic.Partners shortlisted for a brace of prestigious iGaming awards
Double nomination comes after a period of significant development for Nordic Network Nordic.Partners, the established iGaming affiliate network operated by Nordic Network Ltd, has secured two prestigious industry award nominations, recognising its continued growth and success within the global iGaming affiliate sector…
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VIDEO DEMO: Incredible Technologies’ Lucky Tides Lock ’N’ Boost brings a playful twist to slot bonuses
CDC Gaming previews Incredible Technologies’ Lucky Tides Lock ’N’ Boost with Kelsey Reish, Senior Product Marketing Manager, exploring its colorful, social gaming-inspired design and unique seahorse and puffer fish bonus features. 🔷 Playful New Look: See how Lucky Tides draws inspiration from social gaming with quirk…
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Polymarket fires chief marketing officer amid promotional practices investigation
This follows an investigation by the Wall Street Journal that found staged betting videos without transparent disclosures
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Zitro adds Royal and Scarab games to CONCEPT cabinet
Level-based Bonus Link rewards
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Nordic.Partners Shortlisted in Two Affiliate Award Categories
The Two Nominations The network said the nominations recognise its growth in the affiliate sector and the relationships it has… The post Nordic.Partners Shortlisted in Two Affiliate Award Categories appeared first on iGaming Express.
Read summary →Bolsonaro accused of gambling embezzlement as Bets turns into Frankenstein regime
The final days of campaigning of Brazil’s divisive Presidential run-off have been handed a further twist, as a partisan electorate heads to the polls on Sunday 25 October to decide once more between Lula or a Bolsonaro. A combustible backdrop has compounded as Brazil awoke to the news that marginal favourite Senator F…
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Nordic.Partners shortlisted for a brace of prestigious iGaming awards
Nordic.Partners, the iGaming affiliate network operated by Nordic Network Ltd, has received two industry award nominations, recognising the company’s development and growing presence in the global iGaming affiliate market. The network has been nominated for Best iGaming Affiliate Network at the Affiliate Grand Slam Aw…
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USL links new branding to promotion and relegation plan
The USL’s new branding reminds the world that US soccer is edging closer to a European-style football pyramid. The United Soccer League (USL) has tied its upcoming 2028 promotion-and-relegation model to its new brand identity. Under the “United for Soccer” concept, the league has unveiled new logos for its seven exist…
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Wazdan launches €4M Seasonal Drop network promotion across Halloween, Christmas and Valentine’s Day
The Seasonal Drop follows Wazdan’s €4m Summer Drop, continuing the developer’s strategy of supplier-funded, multi-phase campaigns designed to… The post Wazdan launches €4M Seasonal Drop network promotion across Halloween, Christmas and Valentine’s Day appeared first on European Gaming Industry News.
Read summary →Igor Kośliński: Google Advertising Was the Biggest Game Changer for Operators
A Move from Fortuna to Superbet Maciej Akimow: Igor, it has been about a year and a half since you joined Superbet, not… The post Igor Kośliński: Google Advertising Was the Biggest Game Changer for Operators appeared first on iGaming Express.
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MelBet Partners & Affiliates highlights marketing opportunities around PGL Masters Bucharest 2026
MelBet analysis
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Odysseus Wild Journey by ELA Games
Odysseus Wild Journey gives Greek mythology a luxury-yacht twist, combining continuous respins, doubled payouts and character-led bonus features with Free Spins and a 3x Super Free Spins multiplier.
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One brand, multiple touchpoints: How 1xBet will shape the iGaming experience at SiGMA Central Europe
From expanding its affiliate network to hosting large-scale interactive activities and an exclusive private party, 1xBet is preparing a multifaceted presence at SiGMA Central Europe 2026 in Rome From November 2 to 5, 1xBet will showcase its One Brand, Multiple Touchpoints concept at the exhibition in the Italian capit…
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Kongebonus Awards 2026 Open for Voting in Norway
Kongebonus Awards 2026 open for voting, marking the fifth edition of the Norwegian iGaming platform's annual celebration of games, studios and casino brands.... Read More...
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ISJ Holds Walk to Conclude Responsible Gaming Week
The Gaming Supervision Institute (ISJ) held a “Together for Responsible Gaming” walk at Nova Marginal de Luanda on Sunday, October 18, 2026. As part of its 12th anniversary celebrations, ISJ officially marked the successful conclusion of Responsible Gaming Week 2026. The week-long campaign combined institutional miles…
Read summary →Raketech secures 60% discount on Casumba earnout obligation
Raketech and the former owners of Casumba Media have agreed to settle the remaining earnout obligation in full for €8.2m (£6.88m)- a sizable reduction from the €20.3m existing liability. It sees the Malta-based iGaming affiliate secure a 60% reduction on the existing liability. The company said it has signed a sanctio…
Read summary →Pragmatic Play Adds a Sugary Twist with Sweet Bonanza POP
Sweet Bonanza POP Introduces New Bonus Features 20th October 2026 – Pragmatic Play, a leading content supplier to the iGaming industry,… The post Pragmatic Play Adds a Sugary Twist with Sweet Bonanza POP appeared first on iGaming Express.
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Nevada Culinary Union Members Prepare to Host Kamala Harris
As midterm election campaigning heats up, Nevada remains a vital jurisdiction for both parties. Kamala Harris, who has a busy pre-election schedule that will take her to several key states, has scheduled a stop in Las Vegas on 21 October. There, she will meet representatives of the Culinary Union to endorse Nevada Att…
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