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Affiliate & Marketing
250 recent stories
Why Game Studios Are Building Direct Affiliate Relationships
For most of iGaming’s history, the affiliate relationship has run in one direction: affiliates sell traffic to casinos, and casinos license games from studios to host in their lobby. That relationship between studio and casino wasn’t purely hands-off either, studios have long paid extra or taken a smaller cut in excha…
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Affiliate Leaders Awards 2026: Official shortlist unveiled by SBC
SBC has officially unveiled the shortlist for the second edition of the Affiliate Leaders Awards, gearing up to celebrate the industry's brightest minds when they gather at Lisbon’s MEO Arena on Wednesday, September 30. The post Affiliate Leaders Awards 2026: Official shortlist unveiled by SBC first appeared on Asia G…
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N1 Partners shares Facebook success story with 155% FTD growth
N1 Partners has published a new success story highlighting how one of its affiliate partners improved Facebook traffic performance despite recent changes to Meta’s advertising algorithms. Over nine months of collaboration, the media buying team increased first-time depositors (FTDs) by 155%, achieved 135% ROI, reduced…
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Conoce a los nominados a los Affiliate Leaders Awards 2026
SBC ha revelado la lista de nominados para la segunda edición de los Affiliate Leaders Awards, que se celebrarán en el MEO Arena de Lisboa el miércoles 30 de septiembre. […]
Read summary →Meet the nominees: Affiliate Leaders Awards 2026 shortlist revealed
SBC has revealed the shortlist for the second edition of the Affiliate Leaders Awards, taking place at Lisbon’s MEO Arena on Wednesday, 30 September. More than 400 affiliate and performance marketing professionals will attend the ceremony, where 20 awards will recognise achievements across affiliates, operator program…
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GR8_TECH strengthens its affiliate platform with expanded functionality
GR8_TECH has updated its affiliate management platform, introducing new features such as expanded RevShare models and sub-affiliate levels to give operators greater control over partner networks. Press release.- GR8_TECH has expanded its affiliate management platform with new functionality to help operators manage com…
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Netflix appoints Ian Hunter to lead gambling advertising partnerships
Hunter has experience of the gaming industry from a stint at The Stars Group, now part of Flutter. UK.- Netflix has made its first dedicated hire to oversee real-money gaming (RMG) advertising solutions. The streaming giant has recruited Ian Hunter from Snap Inc., where he spent more than eight years in senior commerc…
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Thiago Arruda de BetBra: El próximo ciclo del mercado lo ganarán las empresas más inteligentes, no las que más inviertan en marketing
Thiago Arruda, Head of Operations de BetBra en Brasil, conversó con IGF sobre cómo la compañía evalúa el impacto que tuvo el... Leer más... La entrada Thiago Arruda de BetBra: El próximo ciclo del mercado lo ganarán las empresas más inteligentes, no las que más inviertan en marketing se publicó primero en iGaming Futu…
Read summary →ASA Bans BoyleSports Campaign for Promoting Harmful Gambling
Advertising scrutiny of betting promotions in the UK BOYLE Sports has had a free bets campaign banned in the UK after… The post ASA Bans BoyleSports Campaign for Promoting Harmful Gambling appeared first on iGaming Express.
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Editorial – A total gambling ad ban? It won’t achieve what you think it will
There is an ideological battle taking place in Australia right now over whether the best way to combat a “saturation” […]
Read summary →ASA deems BOYLE Sports’ free bets campaign was “socially irresponsible”
The UK’s advertising watchdog, the Advertising Standards Authority (ASA), has banned a BOYLE Sports promotion after ruling it encouraged excessive and repetitive betting behaviour that could lead to financial harm. A complaint against a BOYLE Sports “Bank Builder Jackpot” promotion, which offered customers up to £60 i…
Read summary →Estonia Reviews Gambling Ad Rules After 45% of Ads Found in Breach
Estonia Reviews Gambling Advertising Controls Estonia’s Ministry of Economic Affairs and Communications is considering changes to gambling advertising rules after… The post Estonia Reviews Gambling Ad Rules After 45% of Ads Found in Breach appeared first on iGaming Express.
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The affiliate blind spot: Why player protection must start at the point of discovery
Comparasino co-founder Araminta Hannah argues that the era of comparison sites acting as passive traffic merchants must end. The post The affiliate blind spot: Why player protection must start at the point of discovery appeared first on NEXT.io.
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Gambling advertising under scrutiny in Estonia
Estonia’s consumer protection watchdog has raised concerns about compliance failings. Estonia.- The Ministry of Economic Affairs and Communications has signalled growing concern over the rise in gambling advertisements in Estonia. The ministry says reforms are in the works but stressed the need to balance commercial f…
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SBC Summit Spotlight: Javier Rodríguez Llorente, Afiliapub
El marketing de afiliación atraviesa una de las mayores transformaciones de su historia. En medio de una competencia cada vez más intensa y la irrupción de la inteligencia artificial, los […]
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SBC partners with TAP Air Portugal to offer exclusive travel discounts for Lisbon events
SBC has announced TAP Air Portugal as the official airline partner for the upcoming SBC Summit and Affiliate Leaders Summit, offering attendees exclusive travel discounts to Lisbon. The post SBC partners with TAP Air Portugal to offer exclusive travel discounts for Lisbon events first appeared on Asia Gaming News | AG…
Read summary →Optimove lança conjunto de recursos de IA que permite executar tarefas de marketing em três frentes
A Optimove, plataforma de CRM Marketing referência em retenção de clientes, anunciou o lançamento do Optimove AI, o primeiro conjunto de recursos de IA para marketing do mercado a funcionar […] O post Optimove lança conjunto de recursos de IA que permite executar tarefas de marketing em três frentes apareceu primeiro …
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Betandeal scales global creator campaigns for World Cup 2026
Betandeal has highlighted the scale of its World Cup 2026 marketing operation, delivering campaigns for operators across eight markets through its international affiliate and content creator network. The company coordinated its tournament strategy from its Miami office, where more than 15 team members temporarily relo…
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Evoplay launches Tiger of Fortune with multi-booster bonus gameplay
Evoplay has released Tiger of Fortune, a new Asian-inspired video slot that combines bonus boosters, jackpot features and Bonus Buy functionality. Set in a temple valley guarded by a tiger, the game features Wild symbols alongside four bonus symbols that unlock a range of feature combinations. Landing Purple, Green or…
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AffPapa.com got a major upgrade with new visibility features
AffPapa, the leading iGaming directory, is excited to announce a major upgrade to AffPapa.com, introducing a redesigned experience that makes it easier for affiliates, operators, and B2B providers to connect, discover opportunities, and increase their visibility across the industry. The update is centered around enhan…
Read summary →Driving affiliate value with next-gen sports data: Interview Mateusz Kupiec, Director of Customer Success at STATSCORE
STATSCORE has just partnered with Kingbet Media, one of the major players in the affiliate market. From a big-picture perspective, why… The post Driving affiliate value with next-gen sports data: Interview Mateusz Kupiec, Director of Customer Success at STATSCORE appeared first on iGaming Express.
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Wazdan launches Mystery Multiplier Drop in phase two of summer promotion
The second stage marks the next chapter of Wazdan's Summer Drop campaign, with a third and final activation scheduled to conclude the seasonal initiative later this summer. The post Wazdan launches Mystery Multiplier Drop in phase two of summer promotion first appeared on Asia Gaming News | AGB - Asia Gaming Brief.
Read summary →Brazil Launches Gambling Awareness Campaign
Digital Screening Targets At-Risk Users The campaign is available through Meu SUS, the ministry’s website and mobile app, where users… The post Brazil Launches Gambling Awareness Campaign appeared first on iGaming Express.
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Brazil’s Ministry of Health Launches National Awareness Campaign on Online Gambling Risks
The Ministry of Health in Brazil has announced a new online initiative to inform the public of the dangers of playing online. The campaign will persist beyond the 2026 FIFA World Cup to help reduce the impact of gambling and improve access to mental health services for players and their families. It is included in […]…
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Gambling advertising in 2026: A guide to UK and EU rules
Gambling advertising in Europe comes with a catch: a campaign that’s allowed in one country could be banned… The post Gambling advertising in 2026: A guide to UK and EU rules appeared first on European Gaming Industry News.
Read summary →TAP Air Portugal, aerolínea oficial de SBC Summit y Affiliate Leaders Summit
Los asistentes de SBC Summit y Affiliate Leaders Summit podrán acceder a vuelos con descuento exclusivos a Lisboa gracias a una nueva alianza entre SBC y TAP Air Portugal, aerolínea […]
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Peaky Ads as Official Podcast Partner at AffPapa Conference Cancun
AffPapa is excited to announce Peaky Ads as its Official Podcast Partner at the AffPapa Conference Cancun 2026. The AffPapa Conference Cancun, scheduled to take place on November 23-25, will once again bring around 600 leading affiliates, operators, and B2B providers together for a full day of networking and business …
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Reconhecimento já não basta: a nova era do marketing das apostas
Construção de credibilidade no mercado regulado de bets é um diferencial e parte fundamental de um processo que demonstre governança, transparência e compromisso com o consumidor.
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TAP Air Portugal named official airline partner of SBC Summit and Affiliate Leaders Summit
Attendees travelling to SBC Summit and the Affiliate Leaders Summit will be able to access exclusive discounted flights to Lisbon thanks to a new partnership between SBC and TAP Air Portugal, the official airline partner of both events. Through the partnership, delegates can save 10% on Economy Class fares and 15% on …
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Wazdan launches Mystery Multiplier Drop for second stage of summer campaign
The multiplier-based mechanic follows an opening Mystery Drop phase and precedes a third activation running through mid-September. Network… The post Wazdan launches Mystery Multiplier Drop for second stage of summer campaign appeared first on European Gaming Industry News.
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Grupo EGB becomes the first iGaming company recognised in the IIA May Brazil campaign
Esportes Gaming Brasil (EGB), the group behind the Esportes da Sorte, Onabet and Lottu brands, has become the… The post Grupo EGB becomes the first iGaming company recognised in the IIA May Brazil campaign appeared first on Americas iGaming & Sports Betting News.
Read summary →Spinomenal Powers Up Buffalo Rampage – Blast The Bonus 3×3
Leading iGaming content provider Spinomenal takes players back to the prairie with Buffalo Rampage – Blast The Bonus 3×3, a successor to... Read More...
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Delegates to earn recognized CPD credit at SBC Summit and Affiliate Leaders Summit
Delegates from 150+ countries expected
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AffPapa Conference Cancun 2026: Pool Party at Mandala Beach
With AffPapa Conference Cancun 2026 returning this November, attendees will have another opportunity to connect beyond the conference floor. On November 24, affiliates, operators, and B2B providers will gather at Mandala Beach Club for the conference’s official pool party, one of the event’s signature networking exper…
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N1 Partners reviews World Cup affiliate campaign after six-week promotion
SEO, ASO and Facebook top traffic sources
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Fast Track’s fourth podcast episode examines AI, experimentation and marketing work
Featuring company co-founder and CMO
Read summary →SBC brings CPD-accredited learning to SBC Summit and Affiliate Leaders Summit
The conference programmes for SBC Summit and Affiliate Leaders Summit have earned official CPD accreditation, allowing attendees to convert event learning into recognised professional development hours. Press release.- Professionals attending SBC Summit and Affiliate Leaders Summit this September will be able to turn …
Read summary →Google to Expand Gambling Ad Reach and Tighten Certification Standards
Google Broadens Gambling Ad Access While Tightening Advertiser Checks Google will expand the markets where authorised buyers can serve online… The post Google to Expand Gambling Ad Reach and Tighten Certification Standards appeared first on iGaming Express.
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SBC Summit and Affiliate Leaders Summit 2026 earn official CPD accreditation
SBC has announced that professionals attending SBC Summit and Affiliate Leaders Summit this September will be able to convert three days of industry learning into recognised Continuing Professional Development (CPD) credits, following the official accreditation of both events' conference programmes by The CPD Certific…
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Netflix makes first Real Money Gaming advertising hire
Netflix has made its first dedicated appointment focused on real-money gaming (RMG) advertising solutions as the streaming giant continues to expand its global advertising business. The entertainment company has recruited Ian Hunter from big tech rival Snap Inc, where he held senior commercial and client partnership r…
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Brazil Strengthens Digital Advertising Oversight Through New Government-Conar Partnership
The Ministry of Justice and Public Security (MJSP) of Brazil has signed a new cooperation agreement with the National Council for Advertising Self-Regulation (Conar) to reinforce the regulation of digital advertising in the country and bring more transparency to the digital advertising ecosystem. The project was intro…
Read summary →SBC Summit y Affiliate Leaders Summit ofrecerán formación acreditada CPD para los profesionales de la industria
Los asistentes podrán convertir su participación en horas oficiales de Desarrollo Profesional Continuo (CPD), reforzando sus competencias y crecimiento profesional durante ambos eventos en Lisboa. SBC ha anunciado que los programas de conferencias de SBC Summit y Affiliate Leaders Summit, que se celebrarán del 29 de s…
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LoL Pro Faker Named Honorary Policeman in Gambling Prevention Campaign
Popular League of Legends pro player Lee “Faker” Sang-hyeok has been named an honorary police officer by the Korean National Police Agency and will serve as an ambassador for cyber-gambling prevention. Korean Police Give Faker an Honorary Title The 30-year-old pro gamer was given the rank of senior policeman, which is…
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Tonybet launches All-Ireland final bonus ahead of Kerry-Mayo clash
Offer runs 26–28 July
Read summary →SBC ofrece formación acreditada de CPD en SBC Summit y Affiliate Leaders Summit
Los profesionales que asistan a SBC Summit y Affiliate Leaders Summit este septiembre podrán convertir tres días de formación en el sector en desarrollo profesional continuo (CPD) reconocido, tras la […]
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2026 Sands Shopping Carnival opens with 580+ booths to boost SMEs and tourism
The 2026 Sands Shopping Carnival has officially opened at The Venetian Macao, bringing together more than 580 exhibitors, family-friendly attractions and exclusive shopping promotions in its seventh consecutive year. The post 2026 Sands Shopping Carnival opens with 580+ booths to boost SMEs and tourism first appeared …
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Gambling.com Group Rebrands as Grandstand, Reflecting Shift Beyond Affiliate Marketing
Gambling.com Group is leaving its corporate name behind after years of expanding well beyond the business that first defined it. Starting July 23, the Nasdaq-listed company will trade under the ticker symbol GRSD, marking the formal debut of its new identity: Grandstand Limited. The move is more than a cosmetic change…
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