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Affiliate & Marketing
250 recent stories
PropellerAds released a new iGaming case study with 97,674 Installs
The PropellerAds team shared a new iGaming case study showing how one partner managed to turn unstable tracking. The case study shows how shifting KPIs and funnel inconsistencies into a campaign that delivered 97,674 installs, 21,134 registrations, and 12,701 deposits within three months. Karlina Berzina, Senior Accou…
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ICONIC21 strikes gold again with the release of Wild Gold Mine 2
Wild West sequel from iGaming content provider ICONIC21’s pairs a Bonus Wheel and Hold & Win feature with a 10,000x top prize The mine reopens for anyone bold enough to dig a little deeper in Wild Gold Mine 2, the high-volatility sequel following the first Wild Gold Mine, from iGaming content provider ICONIC21. The la…
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Canada’s payment infrastructure behind iGaming affiliate success
When folks chat about online casinos, it’s always about the slickest apps, the best promos, or the wildest odds. Nobody ever gets fired up about payment systems. Still, it’s that “boring” layer under the hood, the part that actually moves your cash, that might be making or breaking which affiliates and operators come …
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SBC brings CPD-accredited learning to SBC Summit and Affiliate Leaders Summit
Professionals attending SBC Summit and Affiliate Leaders Summit this September will be able to turn three days of industry learning into recognised Continuing Professional Development (CPD), following the official accreditation of both events’ conference programmes by The CPD Certification Service. The accreditation m…
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AI: the secret to redefining B2B marketing?
In his latest article for SBC News, SBC Media Commercial Director John Cook discusses the growing influence of artificial intelligence in iGaming, the pitfalls that marketers must avoid when utilising this technology and how AI has the potential to shift the B2B marketing landscape. Artificial intelligence has, withou…
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Google to expand programmatic gambling advertising to 37 markets, tighten Google Ads certification
Google will expand programmatic gambling advertising to 37 markets in August before tightening advertiser certification in September. The post Google to expand programmatic gambling advertising to 37 markets, tighten Google Ads certification first appeared on Asia Gaming News | AGB - Asia Gaming Brief.
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1xBet shares what affiliates can learn from WCMUC 2026
WCMUC 2026 came to an end with Spain defeating Argentina 1-0 in the final to lift the trophy. Looking back at the tournament, it is clear that certain moments during matches attracted the highest audience engagement. For affiliates, these moments also showed the importance of having a clear strategy instead of reactin…
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SBC and Conversion Conf join forces to elevate Affiliate Leaders Summit 2026
SBC has entered a strategic partnership with Conversion Conf to further enhance Affiliate Leaders Summit 2026, reinforcing its ambition to deliver a leading global gathering for the affiliate and performance marketing community. The post SBC and Conversion Conf join forces to elevate Affiliate Leaders Summit 2026 firs…
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Interview with Dror Zabar – Account Manager at Buzz Affiliates
In this interview with AffPapa, Buzz Affiliates‘ Account Manager, Dror Zabar, shared what makes the affiliate program stand out and what it does especially well, explained what challenges affiliates face most, and revealed what expansion strategies Buzz Affiliates is planning to implement. Yeva: Buzz Affiliates works …
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Rainbet Brings Justin Gaethje on Board as Crypto Casino Marketing Battle Intensifies
Rainbet has recruited one of the UFC’s biggest stars as its newest brand ambassador, adding former interim lightweight champion and former BMF titleholder Justin Gaethje to its growing list of promotional partners. The partnership first came to light during UFC Fight Night on July 18. Gaethje was shown in the crowd we…
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Tabcorp pays $2.7m for telemarketing and spam breaches
The ACMA also took action after TAB self-reported in 2025 Australian betting giant Tabcorp Holdings (TAB) has paid more than $2.7m in penalties after the Australian Communications and Media Authority (ACMA) found multiple breaches of spam and telemarketing laws by the company. The ACMA found that between February 2024…
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Entain starts search for new CMO after Charlotte Emery’s exit
After 2 years with the gambling company, Charlotte Emery has stepped down from her role as Chief Marketing Officer (CMO) at Entain, with the operator already in search of a replacement. Emery first joined Entain in June 2024, managing the company’s UK brands, such as Coral, Ladbrokes, Gala, and Foxy Bingo, and leading…
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Tabcorp ordered to pay A$2.7m over telemarketing breaches
Tabcorp has paid more than A$2.7m (€1.7m) in penalties after the Australian Communications and Media Authority (ACMA) flagged multiple breaches of spam and telemarketing laws. The post Tabcorp ordered to pay A$2.7m over telemarketing breaches appeared first on NEXT.io.
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Wynn Macau Launches Dengue Prevention Campaign
Macau health officials have started precautionary mosquito control around the Wynn Macau resort after a visitor diagnosed with dengue fever was found to have stayed at the property recently. The move is part of efforts by authorities to curb any potential spread of the mosquito-borne illness in the surrounding area. D…
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Entain Starts Search for New UK Marketing Chief as Charlotte Emery Exits
Entain is looking for a new Chief Marketing Officer for its UK business after Charlotte Emery stepped down from the role, ending a two-year stint overseeing some of Britain’s biggest gambling brands. The company confirmed Emery left on mutually agreed terms and has already launched an executive search for her successo…
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Entain seeks new CMO as Charlotte Emery departs
Charlotte Emery has stepped down as chief marketing officer at Entain, with the gambling giant already begun searching for her replacement. The post Entain seeks new CMO as Charlotte Emery departs appeared first on NEXT.io.
Read summary →Entain Seeks New UK CMO
Emery Leaves UK Marketing Role Entain has confirmed that Charlotte Emery has left her post as Chief Marketing Officer for… The post Entain Seeks New UK CMO appeared first on iGaming Express.
Read summary →Entain seeks new CMO for UK brands following Emery exit
Entain Plc has confirmed the departure of Charlotte Emery as Chief Marketing Officer for its UK brands, with the FTSE 250 gambling group launching an executive search for her successor. The new CMO will oversee the strategic direction of marketing, media planning and brand development across Entain’s UK portfolio, inc…
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Why global regulation is becoming the new standard for international brands
CLIENT PROMOTION What is typically associated with a brand’s international expansion? Major marketing campaigns, product scaling and rapid entry into […]
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Predators run wild in Blueprint Gaming’s Wolf Fury Fire Blitz
Blueprint Gaming™ strikes with its fierce new release Wolf Fury Fire Blitz, combining two adrenaline-fuelled bonus pathways, an evolving Fire Blitz mechanic and multi-level Power Play for non-stop action. Set against a rugged wilderness backdrop, the release centres around the Fire Blitz logo positioned above the reel…
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SBC partners with Conversion Conf for Affiliate Leaders Summit 2026
29 September - 1 October
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Why tightening ad rules are an affiliate problem, not an operator one
When a regulator announces new limits on gambling advertising, the instinct across most affiliate teams is to file it under someone else’s problem. That is the operator’s marketing budget taking the hit, the sportsbook’s shirt sponsorship under review, the brand’s TV spend getting trimmed. The affiliate channel, the t…
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Google Extends Prediction Market Ad Ban to Michigan, New York
Google has widened its restrictions on prediction market advertising, adding Michigan and New York to the list of states where such promotions are no longer allowed. The company confirmed the change in a July 13 update to its Prediction Markets Policy, noting: “In July 2026, Google will update our Prediction Markets p…
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Sporting Risk Expands Promotional Markets Portfolio With Industry’s Broadest SureSub Offering
Monday, 20 July – Sporting Risk, the sports analytics company specialising in predictive models that power market-leading pricing and betting content, has expanded its Promotional Markets portfolio with the launch of the industry’s broadest range of SureSub player prop markets. The new offering is available through th…
Read summary →Sporting Risk expands promotional markets suite with industry’s broadest SureSub offering
SureSub player prop markets are available through the Sportradar Unified Odds Feed Sporting Risk, the sports analytics company specialising in predictive models that generate market-leading pricing and betting content, has expanded its Promotional Markets suite with the launch of the industry’s broadest range of SureS…
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SBC se une a Conversion Conf para la Cumbre de Líderes Afiliados 2026
El grupo global de eventos y medios SBC ha anunciado una alianza estratégica con Conversion Conf antes de la Affiliate Leaders Summit... Leer más... La entrada SBC se une a Conversion Conf para la Cumbre de Líderes Afiliados 2026 se publicó primero en iGaming Futuro.
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Galaxy strengthens staff awareness of responsible gaming role via targeted World Cup promotional campaign
Macau’s Galaxy Entertainment Group (GEG) says it recently launched a new inhouse campaign to coincide with the football World Cup, […]
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Argentina: ALEA updates responsible gambling code with new rules on AI, influencers and affiliate marketing
Responsible communication
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Tonybet launches free bet promotion for Limerick v Galway rematch in All-Ireland hurling final
Taking place on Sunday
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SBC y Conversion Conf se unen para potenciar el Affiliate Leaders Summit 2026
La alianza estratégica fortalecerá uno de los eventos más importantes del mundo para afiliados, marketing de rendimiento y adquisición de usuarios dentro de la industria del iGaming. SBC anunció una alianza estratégica con Conversion Conf para la edición 2026 del Affiliate Leaders Summit, reforzando su apuesta por ofr…
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Kasinohai Study Finds Hidden Costs in Online Casino Bonuses
A review of 50 online casinos targeting Finnish players found that advertised wagering requirements often did not reflect the full amount of money players needed to stake before bonus conditions were completed. The study, carried out by casino comparison site Kasinohai through real-money testing in June 2026, examined…
Read summary →Kasinohai Examines Bonus Rules In Finland
Wagering Rules Often Exceeded Headline Terms Kasinohai tested 50 online casinos serving Finnish players with real money between 15 and… The post Kasinohai Examines Bonus Rules In Finland appeared first on iGaming Express.
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1xBet at Affiliate World Europe 2026: business highlights of two days in Budapest
July 9-10, Hungary
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AffPapa Exclusive: Georg Heinrich on the Threat of Fake DMCA Claims
Only half of 2026 has passed, but if there’s one industry that has truly felt the pressure of search rankings, it’s iGaming. Publishers and affiliates alike have been navigating increased volatility, with most ranking drops blamed on algorithm updates or SEO issues. However, Georg Heinrich’s latest research points to …
Read summary →SBC teams up with Conversion Conf for Affiliate Leaders Summit 2026
Global events and media business SBC has announced a strategic partnership with Conversion Conf ahead of Affiliate Leaders Summit 2026, further strengthening its commitment to delivering one of the industry’s leading events for the global affiliate and performance marketing community. Bringing together 10,000 affiliat…
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1xPartners on the significance of the World Championship final and new opportunities for affiliates
1xBet’s flagship program, 1xPartners, will help you monetize viewers’ interest in the match in East Rutherford. It offers localization of advertising materials for 150 countries and up to 45% commission via RevShare. Partnerships based on the CPA and Hybrid models are also available. The post 1xPartners on the signifi…
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Blazing peppers enrich dual bonus play in Playson’s 4 Chili Pots: Hold and Win
Player favourite Hold and Win and Pots mechanics take centre stage in supplier’s latest Mexican fiesta Playson has launched its most vibrant celebration yet in 4 Chili Pots: Hold and Win. The fiery title leads with two bonus modes that can centre around multiple Features and increased Jackpots of up to 10,000x. Set on…
Read summary →Google to Tighten Rules for Gambling Advertisers With Mandatory Certification
Stricter Compliance Standards For Gambling Advertising Google will extend tighter gambling ad certification rules across all categories covered by its… The post Google to Tighten Rules for Gambling Advertisers With Mandatory Certification appeared first on iGaming Express.
Read summary →REPORT: what’s changing in B2B marketing?
Marketing in our industry continues to evolve. Whether it’s new media buying trends, new technologies or finding different ways to build brand exposure, the B2B marketing landscape continues to shift. And with those changes, brands are facing increasing pressure to deliver a return on investment on any marketing activ…
Read summary →Affigates: end-to-end affiliate management designed for greater trust
Vahe Vardanyan, Chief Product Officer at Affigates, sits down with SBC News to discuss one year of the affiliate management software company, how to foster greater trust between affiliates and operators and how AI is helping scale up the industry. It’s been around a year since Affigates first launched. What progress h…
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Americas Cardroom Begins Venom Fever Satellite Promotion
Americas Cardroom launched Venom Fever, opening a satellite promotion that will run through August 30 and award… The post Americas Cardroom Begins Venom Fever Satellite Promotion appeared first on Americas iGaming & Sports Betting News.
Read summary →DuelBits Reports 122m views from UFC Marketing Campaign
Crypto sportsbook and casino operator DuelBits says its JUSTIN2026 marketing campaign generated more than 122 million verified video views ahead of the... Read More...
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1xBet wraps up Affiliate World Europe 2026 in Budapest
1xBet has completed its participation at Affiliate World Europe 2026, where the company welcomed affiliates and industry professionals to booth C56. Held in Budapest on July 9 and 10, the event brought together webmasters, media buyers, operators, and other members of the affiliate marketing industry. Focus on new par…
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BGaming unveils The Godfather: 3 Pillars of Power, inspired by the iconic film franchise
Featuring three Bonus modes
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Amusnet introduces Cashback: New promotional tool for enhanced player engagement
The Cashback system introduces a flexible promotional mechanism where rewards are calculated and distributed automatically. Press release.- Amusnet is launching a new Cashback feature as part of its Promotional Tools portfolio, expanding the Bonus Platform with automated promotional capabilities designed to improve pl…
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Still Time to Win: WINWIN Performance Challenge Continues Into Month 2 With $30,000+ Prize Pool
To mark its anniversary, the WINWIN Partners affiliate program is running a large campaign for its partners. The WINWIN Performance Challenge has now entered its second month. The campaign is active, but it is not too late to join. New partners can still register, send traffic, and compete for a share of the prize poo…
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Google to Enforce New Rules on Gambling Advertising Certification
Google has unveiled an upcoming update to its gambling advertising rules in an attempt to improve its health policies. To that end, the tech giant has introduced stricter requirements and harsher penalties for violators. Google Unveils Updated Rules on Online Gambling Advertising In its official announcement, Google s…
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Rio de Janeiro restricts betting advertising in public spaces as Brazil tightens marketing rules
Rio de Janeiro has introduced restrictions on betting advertising across municipal-controlled public spaces, becoming the latest Brazilian authority to impose tighter controls on how betting operators can promote their brands. The city government published Decree Rio nº 58.274/2026 on 13 July, prohibiting advertising …
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Hub Affiliations wins Programme/Network Campaign of the Year at iGB Affiliate Awards 2026
International recognition
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EveryMatrix locks and loads with high voltage Bonus Bullets launch
Set inside a stylish casino where fortunes can change in an instant, Bonus Bullets delivers a premium take on the classic slot experience Fantasma Games, part of EveryMatrix, has expanded its exclusive games portfolio with the launch of Bonus Bullets, an action-packed slot that combines timeless three-reel gameplay wi…
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GRAI urges parents to identify early signs of underage gambling in latest campaign
The action follows research in Ireland that found that children who gambled were twice as likely to develop gambling-related problems as adults.
Read summary →Denmark Signals Tighter Sports Streaming Rules
Denmark Moves Toward Stricter Ad Controls Denmark is moving toward a tighter set of advertising rules for gambling during live sport.… The post Denmark Signals Tighter Sports Streaming Rules appeared first on iGaming Express.
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AffPapa confirms iGaming Club Lisbon 2026
AffPapa has announced the highly anticipated return of iGaming Club Lisbon on September 28, 2026, set to unite affiliates, operators, and B2B providers for an exclusive evening of networking and new business opportunities. The post AffPapa confirms iGaming Club Lisbon 2026 first appeared on Asia Gaming News | AGB - As…
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Brazil bars unauthorized operators and youth targeting under new advertising rules
Applies to operators, individuals, companies
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Boomerang Partners showcases sports affiliate strategy at iGB L!VE London
Scheduled for Sept. 29 to Oct. 1
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