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Affiliate & Marketing
499 recent stories
SPORTEL Monaco 2026: Three days of sports media, tech and marketing
The international sports media community returns to Monaco from 19–21 October for SPORTEL Monaco 2026, three days of business, innovation and high-level networking at the Grimaldi Forum. The post SPORTEL Monaco 2026: Three days of sports media, tech and marketing first appeared on Asia Gaming News | AGB - Asia Gaming …
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Seconds for award, years for history: what’s behind 1xPartners’ win in Best Affiliate Program 2026 category
Press release.- The winner’s name is announced in a matter of seconds. The room applauds, photographers capture the scene – the ceremony moves on. But the years of hard work stand behind that moment. On September 2, 1xPartners was named Best Affiliate Program 2026 at the SiGMA North America. The award captures the res…
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Marketing Leaders: what are some of the biggest threats to B2B marketing?
The B2B marketing landscape is evolving, and quickly. So for marketers, fast adaptation to industry trends, regulatory changes and new technologies is increasingly important. But as the industry continues to develop, so too do the threats that face B2B marketing practices. In the penultimate instalment of our Marketin…
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Washington Indian Gaming Association launches problem gambling awareness campaign
Runs throughout September
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N1 Partners shares September insights on media buying, product strategy and SEO ahead of Q4
SEO demand rises in September
Read summary →SBC Summit Spotlight: Elena Granishevskaia, M88 Mansion
En un contexto de transformación para el marketing de afiliados, marcado por los cambios en los algoritmos de búsqueda, el aumento de los costos de adquisición y la aparición de […]
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Melco strengthens Macao’s regional tourism ties through overseas promotion seminars
Melco Resorts & Entertainment continues to support the Commerce and Investment Promotion Institute of the Macao SAR (IPIM) and the Macao Government Tourism Office (MGTO) in their efforts to promote Macao in overseas markets, increase international visitation, attract tourism spending and reinforce the city’s position …
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Galaxsys turns in-game rewards into interactive experiences with Gift Box
Designed to support smarter promotional campaigns, Gift Box enables operators to deliver flexible rewards, increase interaction, and strengthen player retention. Press release.- Galaxsys has launched Gift Box, a new promotional feature designed to help operators increase player interaction and make bonuses more exciti…
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SBC Summit: Destacando-se em um mercado competitivo
SBC Summit adiciona painel de Marketing e Experiência do Cliente à sua programação de 2026 The post SBC Summit: Destacando-se em um mercado competitivo appeared first on BNLData.
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Zitro debuts Wild Origins on FANTASY cabinet ahead of G2E 2026
Zitro’s Wild Origins introduces two legendary beasts across two titles, Liberty and Prosperity, each driven by a different force — Fire and Ice — to deliver distinct bonus experiences. The post Zitro debuts Wild Origins on FANTASY cabinet ahead of G2E 2026 first appeared on Asia Gaming News | AGB - Asia Gaming Brief.
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How operators should benchmark affiliate ROAS, CPA per FTD and RevShare without mixing partner payouts with true CAC
Two operators report 4x ROAS on affiliate traffic in the same week. One counts gross gaming revenue against last month’s invoice. The other uses 90-day net gaming revenue on a qualified-FTD cohort, net of clawbacks. Same label, different math. Without five definitions locked first, any headline benchmark is noise. Bla…
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Betano’s World Cup 2026: where the marketing worked, and where the market did the work
Betano backed the tournament with regional FIFA rights, a national-team sponsorship and a campaign across 14 countries. An event that lifts every operator at once is also the hardest place to prove that any of it worked. The tournament ran from 11 June to 19 July across Canada, Mexico and the United States, the first …
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1spin4win launches Scratch Card campaign for players with FairCrown and Revery Play
1spin4win, an established online slot provider, introduces Scratch Card, a gamified mechanic that rewards players with Free Spins while helping casino partners engage an audience already interested in its portfolio. 1spin4win has launched the Scratch Card campaign, a new gamified promotional mechanic inside the Player…
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Comparasino Launches UK Television Campaign
Comparasino has launched a national television advertising campaign in the UK as the casino comparison site expands its marketing activity following a... Read More...
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Affiliate Leaders Summit contará com painel dedicado a Plataformas e Desempenho
O painel faz parte do programa de conferências em dois estágios do evento, criado em parceria com A Conversion Conf The post Affiliate Leaders Summit contará com painel dedicado a Plataformas e Desempenho appeared first on BNLData.
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Good Good Golf “got it so wrong”, says crisis expert
Good Good Golf has become an example of how not to react in a crisis, according to PR professionals. Good Good Golf has announced that CEO Matt Kendrick and President Joe Flannery have left the creator-led golf brand, following the dismissal of VP of Brand and Marketing Jeffrey Lefkovits. The three departures are the …
Read summary →Affiliate Leaders Summit contará con una sesión dedicada a Plataformas y Rendimiento
Affiliate Leaders Summit 2026 analizará las tecnologías, las estrategias de interacción y los modelos de contenido que sustentan el rendimiento de la afiliación moderna a través de la sesión dedicada […]
Read summary →Affiliate Leaders Summit to feature dedicated track on platforms & performance
The Affiliate Leaders Summit 2026 will examine the technologies, engagement strategies and content models underpinning modern affiliate performance through the dedicated “Platforms & Performance” conference track. Taking place on Tuesday, 29 September, the track will bring together leading affiliates, social media and…
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‘Helping partners move away from heavy bonuses and costs’: Soft2Bet on how to make players feel connected
Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s Mega platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.
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Caliente, Brazino777 and Google Mexico among inaugural SiGMA North America Awards winners
Google Mexico wins Best Affiliate award
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Performance marketing was never a business. It was a lease
Years of performance spreadsheets taught me to judge marketing by payback windows. None of them had a column for who owns the audience. Performance marketing in iGaming runs through a handful of channels, and the argument about them rarely moves past whether each one still works. The industry buries SEO and revives it…
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Kalshi suspends congressional candidate over trades on her own campaign
Republican candidate Laurie Buckhout agreed to pay a $2,500 fine and will be barred from the prediction market platform for three years after trading on her own election. US.- Kalshi has suspended Laurie Buckhout, the Republican nominee for North Carolina’s 1st Congressional District, after she reportedly placed $1,00…
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N1 Partners Marketing Case: 88.7% Event Visitor Engagement
How do you know how effectively a brand is represented at an exhibition? Companies usually look at the number of meetings held, the quality of new contacts, and how those conversations develop into negotiations. But these numbers only tell part of the story. To get a clearer picture of event marketing performance, it …
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Behind The Gloves Brings Midnight Mayhem Fight Card Challenge to SBC Summit Lisbon
Behind The Gloves is preparing to promote its flagship 2027 Midnight Mayhem event at SBC Summit Lisbon with the launch of a trading card-inspired networking activation. The Midnight Mayhem Fight Card Collection will feature 25 people involved in the campaign, with each individual rated out of 100 across a series of ca…
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Zitro brings ‘Serious About Fun’ campaign to G2E Las Vegas with its largest showcase yet
Set for September 29–October 1
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Sub-Saharan Africa awaits: Earn up to a US$4,000 bonus with MelBet Partners & Affiliates
The company is offering new and eligible RevShare affiliates working with Sub-Saharan African traffic the opportunity to earn up to US$4,000 in additional bonuses between August 1 and November 30, 2026. Press release.- MelBet Partners & Affiliates continues to delight participants with bonuses. This time, the spotligh…
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Zitro to show its Serious About Fun at G2E Las Vegas
Behind every successful game is a relentless focus on gameplay, performance, and player engagement—and G2E Las Vegas is where that work comes to life Zitro will be at this year’s G2E Las Vegas with a campaign slogan showing that it is Serious About Fun. A Zitro spokesperson said: “Great player experiences drive result…
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Zitro brings “Serious About Fun” campaign to G2E Las Vegas 2026
Zitro’s “Serious About Fun” campaign isn't just a tagline, it’s a business strategy. Knowing that exceptional player experiences are the key to operator success, Zitro meticulously designs every title to maximize gameplay, performance, and engagement. The post Zitro brings “Serious About Fun” campaign to G2E Las Vegas…
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CONAR Updates Betting Advertising Rules and Introduces New Restrictions
The National Advertising Self-Regulation Council (CONAR) of Brazil has revised Annex “X” of its code of advertising practices and added a new section dedicated to betting advertising. The modifications are meant to tackle issues with the escalating visibility of betting campaigns, especially in relation to the safegua…
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New Genius Sports research highlights the future of connected sports advertising
Genius Sports, a global powerhouse in real-time sports data and technology, has released The Companion Screen: A New Era of Sports Consumption and Advertising—a new report exploring how the dynamic between television and mobile is reshaping sports advertising. The post New Genius Sports research highlights the future …
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iGaming Club webinar explores fixed fees and affiliate management
AffPapa’s iGaming Club recently wrapped up its second live LinkedIn webinar, advancing its ongoing series dedicated to uncovering market trends and tackling the latest challenges in affiliate marketing. The post iGaming Club webinar explores fixed fees and affiliate management first appeared on Asia Gaming News | AGB …
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Jordan offers long-term opportunity for MelBet Partners & Affiliates
I think many people working in the industry have faced the same situation: a team comes in asking for a new GEO to work with. At MelBet Partners & Affiliates, we see these conversations regularly. Usually, everyone wants quick results, an engaged and highly responsive audience, an opportunity to scale fast, and ideall…
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DraftKings Casino launches US campaign directed by Taylor Swift and Kendrick Lamar director
"Spin your way" campaign
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ReferOn shortlisted for Affiliate Management Platform of the Year at the SBC Affiliate Leaders Awards 2026
Community voting now open
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Paradise City signs marketing agreement with future Incheon theme park
Called 9.81 Park Incheon Airport, the theme park is expected to open in Spring South Korean operator Paradise City is partnering with leisure company Daesung Fine Tech to link DFT’s new theme park, 9.81 Park Incheon Airport, with its integrated resort and to pursue joint marketing efforts to bolster demand for Korean …
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AffPapa announces final registration window for 2026 LATAM Industry Awards
AffPapa has announced that registrations for the AffPapa iGaming Awards LATAM 2026 are entering their final month, with affiliates, operators, and B2B providers encouraged to submit their brands before the registration period closes. The post AffPapa announces final registration window for 2026 LATAM Industry Awards f…
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Google Tightens Gambling Ad Certification, Adding Licence Checks and New Account Restrictions
Google has overhauled the certification process for gambling advertising, putting more responsibility on operators and affiliates to prove their licensing status and keep that information current after approval. The revised standards took effect on August 26 and apply across online gambling jurisdictions, online non-c…
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Projeto que proíbe publicidade das bets na cidade de São Paulo une grandes clubes
Corinthians, Palmeiras e São Paulo se juntam à Federação Paulista de Futebol contra PL que veta participação das bets em ações de marketing e publicidade, inclusive patrocínio de camisas.
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AGA Gaming Hall of Fame member Holly Gagnon never shied away from moving around
Holly Gagnon had just moved back to New England in 1992. Her husband, in the Navy, was stationed at New London, Connecticut. Staying with her parents in Massachusetts, her daughter was only a few months old. Gagnon needed a job. Her husband sent her a newspaper clip of an advertisement for a position with the... Read …
Read summary →Marketing Leaders: differentiation in an ever-growing industry
Everyone wants to stand out from the crowd. And for marketers, being able to disrupt the status quo can be the difference between being successful and fading into the background. But what’s the secret to differentiating yourself? In part three of our Marketing Leaders roundtable series, we take a look at how iGaming m…
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Belarus plans tighter rules on gambling ads, including online advertising
TV and radio airtime would be limited
Read summary →Dorota Gruszka: “Global Quality, Local Understanding. That’s the Model That Works”
Grzegorz Kempiński: It has been almost a year and a half since you became Head of Marketing at Booming Games. Looking back,… The post Dorota Gruszka: “Global Quality, Local Understanding. That’s the Model That Works” appeared first on iGaming Express.
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Hard Rock Bet launches 'After Dark' fall campaign with Fat Joe and sports legends
Runs through end of football season
Read summary →The role of AI in affiliate marketing today: insights from Boomerang Partners
Boomerang Partners analyses how artificial intelligence is transforming igaming affiliate marketing, enhancing traffic analysis, fraud detection, and content workflows. Opinion.- AI is already changing how igaming affiliate marketing works. Traffic analysis, fraud detection, and content production are among the areas …
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One Month Left to Register for AffPapa Awards LATAM 2026
AffPapa is reminding affiliates, operators, and B2B providers that there is now only one month left to register for the AffPapa iGaming Awards LATAM 2026. Following the success of its first regional edition, the AffPapa iGaming Awards LATAM is returning for its second edition, bringing another night of recognition to …
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New South Wales government prioritising player protection in sweeping gambling reform proposals
From facial recognition to advertising restrictions, New South Wales is proposing sweeping changes designed to strengthen gambling harm protections.
Read summary →The French code for Canadian igaming, according to Royal Partners: Localisation that converts
Royal Partners explains why comprehensive French localisation has become essential for igaming operators in Canada to maximise player conversion and retention across Quebec’s distinct French-speaking market. Opinion.- Canada is often treated as an English-speaking region when launching igaming campaigns. This is a com…
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Belarus Poised to Suspend Online Gambling Advertising
Belarus will be suspending most online casino promotions and advertisements, along with ads for other gambling products, including sports betting. The move is part of an extensive attempt to rein in problem gambling and ensure that consumers are not unnecessarily exposed to excessive gambling, the reasoning goes. Bela…
Read summary →Marketing Leaders: what’s the secret to shifting from brand recognition to instant recall?
Marketing Leaders: what’s the secret to shifting from brand recognition to instant recall? There are very few brands in the world that are instantly recognisable – whether it’s Nike, McDonalds, Mercedes or Microsoft, decades of consistent branding and immersive marketing campaigns have created an instant connection be…
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Games Global announces Rewards BURST!, a new annual promotion with a €5M prize pool
Rewards BURST! is powered by upgraded Prize Drops and Tournaments products, strengthening Games Global's position in network campaigns and expanding its promotional toolset. The post Games Global announces Rewards BURST!, a new annual promotion with a €5M prize pool first appeared on Asia Gaming News | AGB - Asia Gami…
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Affiliate Leaders Summit to examine regulation, AI and new growth opportunities
Future of Affiliate Strategy track on Sept. 30
Read summary →888AFRICA boosts marketing capabilities as regional competition grows
African betting markets continue to attract attention from major international gaming companies, prompting 888AFRICA to up its game. The joint venture between evoke and prominent iGaming businessman Christopher Coyne has partnered with Axom Gaming, a predictive intelligence firm specialising in CRM platforms. Axom has…
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Betway launches star-studded global marketing campaign: Betway Clubhouse
The campaign is headlined by an advert promoted across Betway’s markets globally, extending beyond the screen to TV, digital and outdoor Betway, owned by Super Group Limited, has launched its new Betway Clubhouse global integrated marketing campaign. Produced in partnership with London-based agency M+C Saatchi Sport &…
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Popular Sports Betting Affiliate Programs in Africa
Affiliate Marketing is becoming a popular acquisition strategy for clients in the gambling sector in Africa. Though not so popular with many advertisers and content creators on the African continent, the adoption rates are increasing day by day. This is majorly driven by gambling brands that have seen the need to empl…
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Games Global launches Rewards BURST! annual network promotion with €5m prize pool
The annual promotion builds on Games Global’s existing Cash Splash toolset, scaling both prize drops and tournaments to… The post Games Global launches Rewards BURST! annual network promotion with €5m prize pool appeared first on European Gaming Industry News.
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