Affiliate & MarketingiGaming Afrika · 3h ago
The Bigger Picture: Why Retargeting is Africa’s Untapped Growth Opportunity
By Mary Wanja•October 9, 2026
The brief
Najib Choujaa, Head of Growth for Africa and the Middle East at Kadam, believes operators should also focus on those who have already shown interest but become inactive. With more than 15 years of experience in digital advertising and performance marketing, he sees retargeting as a way to reconnect with these audience…
Original report
iGaming Afrika
Summary is editorial. Full reporting, images and rights belong to the source.
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