Topic
Sponsorship
5 stories mentioning this topic
Midnite secures runtime on The Good, The Bad & The Football podcast
New wave gambling operator Midnite has teamed up with UK sports podcast The Good, The Bad and The Football in a sponsorship deal tailored for the World Cup. The podcast’s star host trio consists of ex-Manchester United and England legend Paul Scholes, fellow Old Trafford veteran and England midfielder Nicky Butt, and …
Read summary →
Messi Gives Kalshi Biggest World Cup Marketing Win Yet
Lionel Messi promoted Kalshi’s World Cup campaign in a paid Instagram post, giving the prediction market operator unprecedented exposure as it expands through a sponsorship agreement with the Argentina Football Association. Lionel Messi featured in a paid promotional campaign for Kalshi tied to the company’s sponsorsh…
Read summary →
France urged to ban athletes from betting promos in 15-measure push
As the 2026 World Cup kicks off, France’s leading addiction network wants athletes, advertising and sponsorship out of… The post France urged to ban athletes from betting promos in 15-measure push appeared first on European Gaming Industry News.
Read summary →
Kalshi launches Asociación del Fútbol Argentino sponsorship
Kalshi has signed a sponsorship deal with Argentina’s football federation (AFA) to serve as an official sponsor of the national team during the FIFA World Cup 2026. According to the terms of the agreement, Kalshi will get to use AFA’s intellectual property in its marketing materials, which includes the country’s blue …
Read summary →
Sportybet Backs Kenyan Talent with VURUGU 2 Sponsorship.
Sportybet is the official sponsor of the highly anticipated boxing event in Kenya; The Vurugu 2. The showdown takes place on June 20, 2026, at the Sarit Expo Centre in Nairobi. The fight card features several high-profile matches, including a headliner performance by Nigerian artist Ruger. The event features high-prof…
Read summary →