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Global Game Connect opens sponsorship and exhibition bookings for 2027 Sri Lanka event
24 - 25 March
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Sponsor Spotlight: Betting sponsors eye EFL Championship
Sports sponsorships in the global betting and gaming industry never sleep. This week alone has already produced some huge deals, which will be seen by millions of sports fans around the world. This edition of Sponsor Spotlight is our most packed yet, bringing you a full week of partnerships galore as operators across …
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Sunderland and Nottingham Forest yet to fill gambling void ahead of 26/27 Premier League
Two Premier League clubs which held front-of-shirt gambling sponsorship last season are still without a new deal just three weeks out from the beginning of the 2026/27 season. Sunderland AFC and Nottingham Forest FC are still on the hunt for a main sponsor as the front-of-shirt ban on gambling sponsorships comes into …
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1xBet adds Gowran Park to growing Irish racing portfolio
Fifteen races across two codes The sponsorship covers 15 races across the Flat and National Hunt seasons at Gowran Park.… The post 1xBet adds Gowran Park to growing Irish racing portfolio appeared first on iGaming Express.
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Partnership Playbook: Betano’s pivot, SoFi’s athlete push
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and sponsorships. Summer is definitely in full swing as the partnership news is starting to slow down, but this week there are a few interesting strategies at play. Betano has…
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Coral Signs Birmingham City Front-Of-Shirt Deal
Coral Brings Logo To Birmingham Shirts Entain’s Coral has agreed its first front-of-shirt football sponsorship in a deal with Birmingham City.… The post Coral Signs Birmingham City Front-Of-Shirt Deal appeared first on iGaming Express.
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Birmingham City Welcomes Entain’s Coral as Front-of-Shirt Sponsor in 2026/27
Front-of-shirt sponsorship deals between gambling companies and sports clubs continue in the United Kingdom, with Coral, a licensed local operator, teaming up with Championship club Birmingham City for the 2026-27 season. This comes in the fraught context of more industry giants calling for an end of a loophole that a…
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Entain’s Coral betting brand signs first front-of-shirt football sponsorship deal
Coral’s first headline football sponsorship deal in 100 years comes as Entain calls for a ban on unlicensed gambling sponsorship in sports. UK.- With the Premier League’s voluntary ban on front-of-shirt gambling sponsorship coming into play for the upcoming season, focus is shifting to the second-tier EFL Championship…
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Birmingham City becomes Coral’s first front-of-shirt partner in 100-year history
Birmingham City FC has named Coral as its new principal partner, marking the first front-of-shirt sponsorship in the betting brand’s 100-year history. The deal will see Entain-owned Coral branding appear on the men’s and women’s home, away and third kits for Birmingham’s 2026/27 campaign, elevating its existing role a…
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Sponsor Spotlight: Active week for sports and operators across the board
Sports sponsorships in the global betting and gaming industry never sleep. This week alone has alreadyproduced some major deals, which will be seen by millions of sports fans around the world. This edition of Sponsor Spotlight is more packed than usual, showcasing a week full of partnerships that hints at the intrinsi…
Read summary →Betano extends Aston Villa sponsorship for 3 years
Kaizen Gaming-owned Betano has announced the extension of its partnership with Premier League football team Aston Villa for an additional 3 years. The collaboration between the gambling operator and the club first began in 2024, when Betano became Aston Villa’s front-of-shirt sponsor as a Principal Partner; however, a…
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Betting Operators Expand Sponsorships Beyond Football in Brazil
Sports betting firms are the top sponsors of clubs in Brazil’s top two football leagues. But more recently, operators have started to make a presence in other sports as well, such as basketball and volleyball, and to diversify their investments throughout the country. Although football remains the sport with the bigge…
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Altenar extends sports sponsorship portfolio with Gran Fondo Isle of Man
New format for 2026 edition
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betPawa Launches KSh 17.3 Million Sponsorship to Support Kenyan Volleyball with “Locker Room Bonus”
betPawa has officially launched a KSh 17.3 million sponsorship package for the 2026/27 Kenya Volleyball Federation (KVF) National League. This partnership is poised to significantly transform the Kenyan volleyball scene. Central to this sponsorship is the Locker Room Bonus, which offers an immediate financial incentiv…
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Partnership Playbook: PGA closes on LIV, PSG’s Chinese ally
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and sponsorships. The PGA Tour and DP World Tour strengthened their position in global golf through a new Asian Tour partnership, while The Hundred secured a new broadcast par…
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2026 SportPesa National Sevens Circuit Set to Begin Following Ruff ‘n’ Tuff 7s Invitational
The 2026 SportPesa National Sevens Circuit is set to officially begin on July 25–26, with the Prinsloo 7s tournament at the Nakuru Athletic Club. SportPesa has reaffirmed its commitment to Kenyan sports by doubling its sponsorship to KSh 34.14 million for the 2026 season. This marks the fourth consecutive year the fir…
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Entain calls for immediate end to unlicensed gambling sponsorships in UK football
Instead of waiting for legislation Stella David, Chief Executive Officer.
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Why tightening ad rules are an affiliate problem, not an operator one
When a regulator announces new limits on gambling advertising, the instinct across most affiliate teams is to file it under someone else’s problem. That is the operator’s marketing budget taking the hit, the sportsbook’s shirt sponsorship under review, the brand’s TV spend getting trimmed. The affiliate channel, the t…
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‘No FOMO’: Inside Kaizen Gaming’s sponsorship playbook
Betano was just a tournament supporter of the biggest World Cup in history. Kaizen Gaming CCO Julio Iglesias Hernando outlines the FIFA journey, the architecture of its Tottenham agreement and why he thinks much of the sector still doesn't understand marketing.
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Betnacional Renews Title Sponsorship of Sport Recife Running Event for Second Consecutive Year
For the second year in a row, Betnacional will be the title sponsor of the III Corrida do Sport, continuing its association with Sport Club do Recife not only in football. It will happen in Recife on Sunday, July 19, and is expected to gather approximately 3,000 people. The event was designed to include both […] The p…
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UK gambling sponsorship ban rejected, but Andy Burnham faces pressure to intervene
Amendments to the Sports Events Bill have been rejected, but the UK’s new prime minister will receive increasing pressure from local authorities. UK.- Another proposal to ban gambling sponsorship and adverts in British sport failed to advance this week with the rejection of proposed amendments to the Sports Events Bil…
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Lib Dem peer takes aim at gambling sponsorship but gov’t holds out
Lord Foster of Bath, a vocal proponent of gambling law reform in the UK, has called for legislative change to address gambling marketing in sports and unlicensed sports data collection. The Liberal Democrat peer is a long-time critic of gambling advertising, while other members of his party have also attempted to amen…
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UK Expands Ban on Unlicensed Gambling Sponsorships Beyond Sports
The UK government has confirmed plans to block sponsorship and advertising deals with gambling operators that do not hold a licence, extending the restriction beyond sport. In its latest update, the Department for Culture, Media and Sport (DCMS) said a second consultation was underway and that the ban is scheduled to …
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Entain cuts 500 jobs and pushes for unlicensed sponsorship ban
The two announcements land in the same week as Entain works to offset higher UK tax costs and… The post Entain cuts 500 jobs and pushes for unlicensed sponsorship ban appeared first on European Gaming Industry News.
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UK DCMS opens consultation on illegal operators’ sponsorships
The UK’s Department for Culture, Media, and Sport (DCMS) launched a consultation into the potential ban of gambling advertisements and sponsorships by illegal operators on July 15, 2026. The official consultation comes after recent reports from the Guardian suggested that the UK was set to launch a review of illegal o…
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Unlicensed Gambling Sponsors Could Face UK Ban From 2027
Everton’s new deal with Stake and dozens of other partnerships could come under scrutiny after the U.K. government proposed a ban on sponsorships involving unlicensed gambling operators. The U.K. government has launched an eight-week consultation on banning sponsorships and advertising by gambling operators without a …
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Entain Presses for Immediate End to Sports Deals With Unlicensed Gambling Firms as UK Consultation Begins
The battle over gambling sponsorship in British sport has entered a new phase after Entain called on football authorities to stop accepting commercial partnerships with unlicensed betting operators before new laws take effect. The betting group threw its support behind the UK Government’s newly launched consultation o…
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Unlicensed gambling sponsors face UK sports ban from 2027
DCMS consultation would make sponsorship deals with unlicensed gambling operators a criminal offence, threatening Everton, Chelsea and F1 arrangements The UK’s Department for Culture, Media and Sport (DCMS) opened an eight-week consultation on 15 July on banning unlicensed gambling operators from sponsoring British sp…
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Entain Urges Government to Ban Unlicensed Gambling Companies from Sponsorship Deals
Entain has become the latest company in the United Kingdom to urge the government to deliver on a plan to ban unlicensed gambling companies from becoming sponsors of local sports teams and exploiting other legal loopholes. Entain urges a ban on unlicensed sponsorships sooner rather than later Presently, the government…
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DCMS extends unlicensed gambling sponsorship ban to include non-sport deals
White-label agreements appear to be safe from the ban, however, as a second consultation gets under way.
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Entain calls for immediate ban on unlicensed sponsorship deals
Entain welcomed the government's consultation on unlicensed gambling sponsorships and urged sports bodies to introduce a voluntary ban. The post Entain calls for immediate ban on unlicensed sponsorship deals appeared first on NEXT.io.
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Visit Rwanda Becomes Aston Villa’s Official Partner Starting 2026/27 Season
Rwanda has signed a record multi-year sponsorship deal with Aston Villa, marking a significant milestone in the club’s commercial history through its partnership with Visit Rwanda. Starting with the 2026/27 season, the tourism board will serve as the club’s Principal Partner, Official Tourism Partner, and Official Cof…
Read summary →BGC Backs DCMS Unlicensed Sponsorship Ban
DCMS Opens Illegal Sponsorship Consultation The Department for Culture, Media and Sport has opened a consultation on proposals to ban sponsorship… The post BGC Backs DCMS Unlicensed Sponsorship Ban appeared first on iGaming Express.
Read summary →BGC backs DCMS consultation but agrees with Entain’s calls for immediate action
The Betting and Gaming Council (BGC) has welcomed the beginning of the Department for Culture, Media and Sport’s (DCMS) consultation on proposals to ban sponsorship and advertising arrangements involving illegal gambling operators. However, it has also agreed with Entain’s assessment that “the Government should now ac…
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Entain Urges UK Sports Bodies to Cut Ties With Unlicensed Gambling Operators
Pressure Builds Over Unlicensed Gambling Sponsorship in UK Sport Entain has called on clubs, leagues and governing bodies in the… The post Entain Urges UK Sports Bodies to Cut Ties With Unlicensed Gambling Operators appeared first on iGaming Express.
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UK Regulator Considers Banning Unlicensed Gambling Sponsorships
UK lawmakers are considering a major change in how gambling brands can partner with sports teams. The Department for Culture, Media and Sport (DCMS) is looking to close a loophole that has allowed unlicensed operators to maintain a noticeable presence in British soccer and other sports. New rules now seek to balance c…
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Entain calls for immediate voluntary ban on unlicensed sponsors after DCMS begins consultation
Ladbrokes and Coral owner Entain has urged UK sports stakeholders and governing bodies to act immediately rather than waiting to be compelled by legislation in light of today’s consultation on illegal gambling sponsorships launched by the Department of Culture, Media and Sport (DCMS). While welcoming the news as an “i…
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UK opens consultation on proposal to ban unlicensed gambling sponsorship in sport
Secondary legislation could make entering sponsorship deals with unlicensed gambling operators a criminal offence in the UK. UK.- The UK government’s Department for Culture, Media and Sport (DCMS) has launched its consultation on a proposed ban on unlicensed gambling sponsorship of sports. Initially slated for the spr…
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Partnership Playbook: Man Utd’s stadium, The Hundred’s gamble
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and sponsorships Manchester United explored naming rights for its proposed new home, The Hundred faced a difficult sponsorship market and Al Wasl turned to technology to stren…
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UK govt consulting on unlicensed gambling sponsorship ban
The UK government is consulting on a potential ban on unlicensed gambling operators entering into sponsorships across all sectors. The post UK govt consulting on unlicensed gambling sponsorship ban appeared first on NEXT.io.
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IC strikes multi-year BLAST partnership
Competitive entertainment company BLAST has named IC as the Official Online Trading Partner of BLAST Premier and BLAST Slam, marking the online trading brand’s entry into global esports. The multi-year agreement extends IC’s sponsorship strategy into BLAST’s international Counter-Strike and Dota 2 ecosystems, with the…
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UK to launch review of illegal operators’ sports sponsorships
According to reports from the Guardian, the UK government is in the process of launching a review into sponsorships of British sports teams by unlicensed gambling operators after the initial consultation scheduled for spring 2026 was delayed. It’s believed that the trigger for restarting the crackdown on illegal gambl…
Read summary →UK Gambling Review Threatens Premier League Sponsorship Deals
UK scrutiny of unlicensed gambling sponsorships reaches Premier League clubs Everton’s new shirt-sleeve sponsorship arrangement with Stake could come under… The post UK Gambling Review Threatens Premier League Sponsorship Deals appeared first on iGaming Express.
Read summary →Las Vegas tourism officials commit $100 million for Formula One races through 2037
Las Vegas tourism officials are planning to spend $100 million for the sponsorship of the Las Vegas Grand Prix from 2028 to 2037 and allocate nearly a half-million-dollars for tradeshows in London and Spain. The 10-year sponsorship comes to $10 million a year for the Formula One race that debuted on the Strip in Novem…
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Everton’s Stake Deal Puts Unlicensed Gambling Loophole Back in the Spotlight
A three-year sleeve sponsorship deal between Everton and the unlicensed crypto casino Stake has become fuel for critics who say the government’s slowness in banning such partnerships lets offshore operators get ahead of the rules. The U.K. government is finally preparing to launch a consultation on restricting unlicen…
Read summary →DCMS laments black market sponsors but they will remain for at least another full PL season
The Department for Culture, Media and Sport (DCMS) has revealed to SBC News that a consultation “will go live soon” as it looks to ban unlicensed operators from sponsorship deals in British sport. It comes as licensed operators in the sector, namely Ladbrokes Coral owner Entain, grow more and more frustrated about the…
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UK to consult on banning unlicensed gambling sponsorships in British sports
Following Everton's deal with Stake.com
Read summary →UK to Consult on Ban for Unlicensed Gambling Sponsors in Football
UK Moves to Tighten Rules on Gambling Sponsorship in Football The UK government is preparing a consultation on whether to ban… The post UK to Consult on Ban for Unlicensed Gambling Sponsors in Football appeared first on iGaming Express.
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Sponsor Spotlight: The name of the game? Football!
Sports sponsorships in the global betting and gaming industry never sleep. This week alone has already produced some major deals, which will be seen by millions of sports fans around the world. This edition of Sponsor Spotlight is all about football (mostly), and will look at VERSUSbet helping one of the biggest Europ…
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Cricket’s The Hundred relaxes betting sponsorship rules for one year
The Hundred tournament will permit gambling logos on shirts this season after several franchises struggled to secure commercial sponsors. The post Cricket’s The Hundred relaxes betting sponsorship rules for one year appeared first on NEXT.io.
Read summary →ECB temporarily lifts gambling deals ban from The Hundred
New pathways into sports have been opened for gambling firms as the England and Wales Cricket Board (ECB) implements emergency procedures for The Hundred. According to the Telegraph, The Hundred Board and the ECB have agreed on an emergency clause to open up the tournament for sponsorship opportunities by gambling fir…
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ACMA Issues Warning to MMA Fighter Jamie Mullarkey Over Illegal Gambling Posts
The Australian Communications and Media Authority (ACMA) has formally warned mixed martial arts fighter Jamie Mullarkey after finding he promoted an illegal offshore gambling service on his Instagram account. The investigation revealed that in 2025 Mullarkey entered into a sponsorship deal with Leon, a Curacao‑based o…
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Partnership Playbook: World Cup, F1 and Chelsea
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and sponsorships. Robots, running and books headline this week’s edition, offering insight into where sports commercial strategies are heading. All three align on the importan…
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Italian bill proposes dedicated football betting levy to fund sport’s development
The proposal would redirect tax proceeds from domestic football bets. Italy.- The Italian football team’s failure to qualify for the World Cup provoked calls for an urgent review of the sport’s funding. For some, the answer is to backtrack on the ban on gambling advertising and sponsorship introduced in 2019. However,…
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Former UFC fighter called out for illegal gambling sponsorship
A lack of due diligence paired with the ease of securing modern brand deals is leaving athletes vulnerable to backlash from fans and regulators. Former UFC fighter Jamie Mullarkey has breached Australia’s gambling laws through activity on his Instagram account. The Australian Communications and Media Authority (ACMA) …
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Sparta Praha and Betano continue sponsorship deal until 2029
The successful partnership will continue for the next three seasons, with both parties committed to elevating the fan experience for all Spartans AC Sparta Praha and Betano, Kaizen Gaming’s premium online betting and gaming brand, have officially extended their partnership for an additional three years. Betano has bee…
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Everton Moves Stake to Shirt Sleeve as Premier League Gambling Ban Nears
As the Premier League’s front-of-shirt gambling sponsorship ban approaches, clubs are increasingly turning to sleeves, training kits, and other commercial assets to maintain betting partnerships. Everton FC has renewed its partnerships with offshore gambling operator Stake, but the brand’s logo will move from the fron…
Read summary →PopOK building up name in Botswana via major horse racing sponsorship
Botswana’s biggest horse racing event, the TT Cup Challenge Horse Racing Event, has gained a new sponsor in PopOK, an Isle of Man iGaming solutions firm. The Southern African country is an emerging market in the wider African betting and gaming industry, with the regulator there actively courting new market entrants. …
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Midnite strengthens UK Football presence with key sponsorships for Middlesbrough and Sheffield United
Midnite has expanded its EFL Championship footprint, announcing a new principal partnership with Middlesbrough FC alongside the renewal of its front-of-shirt deal with Sheffield United FC. The post Midnite strengthens UK Football presence with key sponsorships for Middlesbrough and Sheffield United first appeared on A…
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