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59 stories mentioning this topic
Betfred ends sponsorship of all five British Classics after tax rises
The move leaves Britain’s most prestigious flat races looking for new backers and shows how higher gambling taxes… The post Betfred ends sponsorship of all five British Classics after tax rises appeared first on European Gaming Industry News.
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Betfred cuts support for British Classics horse races
Betfred has made good on its word to cut sponsorship of the British Classics horse racing meetings. The company’s decision to further shrink its marketing budget comes after its nine-year partnership with the Super League, the top-flight of British rugby league, came to an end in September. SBC News understands that t…
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Superbet sets out plan for €500m investment in Greece over six years
The betting operator said the spending will support technology, staff training and sports sponsorships as it seeks to become the country’s leading player.
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Brazil betting ban puts BRL1 billion in football sponsorships at risk, CBF says
Flamengo, Fluminense and other major clubs have outlined their exposure to a ban on betting sponsorships in Brazil.
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Partnership Playbook: MLB boom, Madden ads and Kalshi
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you details on the latest sports partnerships and sponsorships. Did you know two billion Madden games are played every year? That’s the equivalent of 23,000 NFL seasons every single day. Well, now you do. I think we should be concern…
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Brazil Supreme Court judge open to new arguments as Flamengo warns of R$430m hit
With no injunction yet and Congress due to vote on the betting ban by 23 November, clubs told the Supreme Court it threatens sponsorship deals, jobs and tax revenue The post Brazil Supreme Court judge open to new arguments as Flamengo warns of R$430m hit appeared first on NEXT.io.
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Esportes da Sorte Seeks to Terminate Corinthians Sponsorship, but Club Opposes Move
Esportes da Sorte has informed Corinthians that it plans to end its principal sponsorship of the Brazilian football club, which has been suspended since the ban on fixed-odds betting was put into place in Brazil. The Grupo Esportes Gaming Brasil-operated company aims to terminate the agreement without having to pay an…
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ARB Interactive unveils new Modo ‘super app’ combining sweeps, rips and predictions
ARB will advertise the new product with a NASCAR sponsorship The post ARB Interactive unveils new Modo ‘super app’ combining sweeps, rips and predictions appeared first on NEXT.io.
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Tour de Faso Gets Backing From Burkina Faso National Lottery
Burkina Faso’s National Lottery (LONAB) has donated FCFA100m (US$171,000) to the 37th Tour du Faso keeping with its longtime commitment to national cycling through corporate social responsibility. According to Director General Ibrahim Ben Harouna Zarani, the sponsorship promotes a competition that fosters social cohes…
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Partnership Playbook: Real Madrid, McDonald’s and Midnite
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you details on the latest sports partnerships and sponsorships. My advice to any athlete asked a question about China is to tread carefully if you want to keep your, your team’s or your league’s commercial agreements intact. In our t…
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As budget day looms, could more sporting sponsorships be at risk?
With a rise in Machine Games Duty being forecast, gambling operators could follow in the footsteps of Betfred and Entain by cutting partnership ties with major events The post As budget day looms, could more sporting sponsorships be at risk? appeared first on NEXT.io.
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Wall Street Bets: Churchill Downs, Boyd Gaming, gaming industry prospects
David Katz of Jefferies explored Churchill Downs’s prospects October 25: “The most actively discussed name this past week was Churchill Downs on myriad matters,” Katz wrote, “although the announced Visa sponsorship of the Kentucky Derby is a prominent issue. Our estimate is that the deal likely approximates a $3-8 mil…
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Boca Juniors Could Face Fines in Brazil Over Betsson Sponsorship During Copa Sudamericana Match
On October 20 in Rio de Janeiro, Boca Juniors had the Betsson logo on the sleeve of their jersey in the club’s 3-1 win over Vasco da Gama in the Copa CONMEBOL Sudamericana. Boca Juniors might be subject to administrative punishment in Brazil for putting the logo of a betting company, Betsson, on the sleeve […] The pos…
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Midnite completes Triple Crown sponsorship with extended World Snooker Tour partnership
The agreement adds the UK Championship to Midnite’s existing sponsorship of the World Snooker Championship and the Masters Midnite has extended its partnership with the World Snooker Tour (WST)l after being named the official UK betting and casino partner across all three of snooker’s prestigious Triple Crown events. …
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Midnite World Snooker Tour Deal Adds UK Championship
Midnite World Snooker Tour partnership extends to cover all three Triple Crown events after the operator adds the UK Championship to its snooker sponsorships.... Read More...
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Kenya’s SportPesa League Returns
SportPesa officially welcomed the start of the new SportPesa League season, celebrating the return of top-flight domestic football. The season follows SportPesa’s landmark 10-year title sponsorship agreement with the Football Kenya Federation (FKF), which is designed to establish long-term financial stability across t…
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Premier League shirt ban cuts gambling exposure by just 10.5%, study finds
A new University of Bristol study has questioned whether football’s voluntary gambling sponsorship restrictions are making a meaningful difference.
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Partnership Playbook: Racing stripes, yoghurt and F1 points
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you details on the latest sports partnerships and sponsorships. Mercedes may be trying to change the meaning of racing stripes through its deal with global fintech Stripe – we’re not sure why the team’s announcement didn’t use the ob…
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Macau casino operators’ Grand Prix sponsorship falls 16.7% year-on-year
Macau’s casino operators will contribute $12.5M to this year’s Grand Prix, down 16.7% as Melco and Wynn halve their sponsorship. The post Macau casino operators’ Grand Prix sponsorship falls 16.7% year-on-year first appeared on Asia Gaming News | AGB - Asia Gaming Brief.
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Is cricket icon Kevin Pietersen playing with fire as Dafabet’s brand ambassador?
A sponsorship deal making cricket legend Kevin Pietersen a brand ambassador for Dafabet has triggered questions around integrity within the sport. Pietersen, a former England batsman and current specialist mentor for the national side, announced the deal on Monday on his X account. “I’m proud to join Dafabet as their …
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Partnership Playbook: Nestlé’s NBA deal, Relevent’s UEFA win and Uber Eats
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you details on the latest sports partnerships and sponsorships. This week’s edition covers Nestlé’s largest international brand deal with the NBA, UEFA’s appointment of Relevent to sell its national-team rights from 2028, and Real Ma…
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SpinCity Becomes the Official Sponsor of Bantu FC
Bantu FC has officially launched a new sponsorship partnership with betting company SpinCity Lesotho, securing M6.30 (US$0.38) million in funding over the next three seasons. The partnership was officially unveiled on Friday evening, 2nd October, at Lesotho Avani, marking a great financial boost for the club following…
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Crypto Casino Pays Controversial YouTuber to Stay Off Social Media
Controversial YouTuber Jack Doherty claims a newly inked six-month sponsorship deal with crypto casino Shuffle.com does not allow him to post on social media. The announcement, as expected, has already gathered many rumors and raised questions about whether the unusual agreement is a marketing stunt. Weird Arrangement…
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Betfred posts $85 million pre-tax profit as UK tax hikes prompt shop closures and sponsorship cuts
Plans to close 132 betting shops
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Crypto Casino Silences YouTuber With Unread Sponsorship Contract Terms
Publicity stunt or a legitimate contract? You decide.
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SoFi to launch crypto-linked Mastercard in Mexico with Orbi
SoFi Tech Solutions will provide BIN sponsorship and processing for the Mexican card, which converts crypto balances to fiat at the point of sale. Mexican fintech Orbi will issue a crypto-linked card on the Mastercard network through SoFi Tech Solutions’ BIN sponsorship programme, the three companies said in a joint a…
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Betano UEFA EURO 2028 Sponsorship Confirmed
Betano UEFA EURO 2028 sponsorship confirmed as Kaizen Gaming's betting brand returns to UEFA's flagship national team tournament in the UK and Ireland.... Read More...
Read summary →NFL and Midnite take a punt on a multi-year deal in the midst of league’s annual London trip
UK-focused bookmaker Midnite has become the National Football League’s (NFL) sports betting partner across the UK and Ireland, agreeing a multi-year deal. The London-based challenger brand, which has been on an extensive sponsorship and marketing drive over the past year, will have exclusive access to a wide range of …
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Bookmaker sponsorship of British racing falls 17% ahead of MGD decision
bet365 had 77% fewer race sponsorships in 2026, while all-weather fixtures lost the most bookmaker backing. Bookmaker sponsorship… The post Bookmaker sponsorship of British racing falls 17% ahead of MGD decision appeared first on European Gaming Industry News.
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Betano Pauses FIFA Talks Over 2027 Women’s World Cup Sponsorship in Brazil
Due to Brazil’s decision to regulate betting online, Betano has reportedly suspended advanced talks with FIFA to secure the rights to sponsor the 2027 FIFA Women’s World Cup in the country. The event will be held in Brazil from June 24 to July 25, 2027. But with the recent limitations, there has been uncertainty as [……
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Betano renews long-standing UEFA deal to cover 2028 Euros
Betano owner Kaizen Gaming has renewed the sponsorship deal between its international sportsbook brand and UEFA, setting the stage for next European Championship. The deal, penned well in advance of the tournament, makes Betano an official sponsor of UEFA Euro 2028, which will be taking place in England, Scotland, Wal…
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Betano to sponsor Euro 2028 as Kaizen Gaming extends UEFA partnership
Betano's sponsorship of Euro 2028 is the latest example of Kaizen Gaming's aggressive football sponsorship strategy.
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Partnership Playbook: Visa’s NFL return, Arsenal cards and the NHL’s deal run
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you details on the latest sports partnerships and sponsorships. This week’s edition covers Visa’s return to the NFL across 13 teams, Arsenal’s trading-card deal with Topps, and the French Rugby Federation’s kit extension with Adidas …
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Analysis depicts UK bookies’ clear shift away from horse racing amid tax rises
Analysis from the Racing Post has confirmed what many in the industry may have been expecting: horse racing sponsorship has declined notably in 2026 so far. A sponsorship shift in the UK gambling scene was noticed almost immediately after the increases in Remote Gaming Duty (RGD) from 21% to 40% and General Betting Du…
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Betano to Sponsor UEFA EURO 2028
Betano Extends Its UEFA Football Sponsorship Betano will sponsor UEFA EURO 2028 under a new agreement between UEFA and Kaizen Gaming,… The post Betano to Sponsor UEFA EURO 2028 appeared first on iGaming Express.
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Better Collective Podcast Event Sets US Live Record
Better Collective podcast event The Roommates Show Block Party drew over 10,000 fans in New York, as talent-led media lifts sponsorship revenue 39%.... Read More...
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BK8 News joins Aston Martin Aramco F1 team as global partner
The deal marks BK8 News’s second major motorsport sponsorship in two years, following its title backing of Gresini… The post BK8 News joins Aston Martin Aramco F1 team as global partner appeared first on European Gaming Industry News.
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Brazilian betting ban hit with 42 amendments in Congress so far
The amendments seek to restrict the ban to casino or slot games, amend rules on sponsorship and advertising, and secure refunds for operators' licence fees The post Brazilian betting ban hit with 42 amendments in Congress so far appeared first on NEXT.io.
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October 5 Deadline: Betting Brands to Vanish from Brazilian Football Shirts
Betting companies are forced to disappear from Brazilian football shirts this week as clubs race to comply with a new government measure that could remove more than BRL$1 billion ($191 million) in annual sponsorship revenue from the sport. Three More Days Under Provisional Measure 1,394/2026, betting brands have until…
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Brazilian Clubs Face €256.4m Hit as Betting Sponsor Ban Looms
Brazilian Football Faces a Sudden Sponsorship Funding Gap Brazilian football clubs are losing betting sponsorships after Provisional Measure (MP) 1,394/2026 ordered… The post Brazilian Clubs Face €256.4m Hit as Betting Sponsor Ban Looms appeared first on iGaming Express.
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Brazilian football teams brace as R$1.5bn+ in revenue disappears
Brands are suspending sponsorship deals following Brazil's betting ban, clubs head to the Supreme Court, and sports experts disagree on what happens if the ban falls The post Brazilian football teams brace as R$1.5bn+ in revenue disappears appeared first on NEXT.io.
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ICONIC21 sponsors Hockey Punks – MOTOTOJA as company deepens commitment to Vilnius
Online entertainment provider ICONIC21 has announced a sponsorship agreement with Vilnius-based ice hockey club Hockey Punks – MOTOTOJA, extending the company’s investment in local sport as it continues to expand its presence in the Lithuanian capital. The partnership comes as ICONIC21 opened a new operational hub in …
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ICONIC21 Sponsors Vilnius Ice Hockey Club Hockey Punks – MOTOTOJA
Online entertainment provider ICONIC21 has signed a sponsorship agreement with Vilnius-based ice hockey club Hockey Punks – MOTOTOJA as the company strengthens its presence in the Lithuanian capital. The partnership follows the opening of ICONIC21’s new operational hub in Vilnius, which includes more than 1,400 square…
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Chile Questions Sports Sponsorships by Betting Companies Amid Regulatory Debate
Sports Minister of Chile, Francisco Riveros, has raised concerns about the sponsorship dealings between sports clubs and online betting firms, suggesting they should be regulated instead. In the Cómo te lo explico podcast, Riveros said he does not approve of these setups until the nation has laws for online betting si…
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Partnership Playbook: Shirts, WWE and Tesco’s WSL play
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you details on the latest sports partnerships and sponsorships. Manchester City can breathe a sigh of relief. Despite being found guilty on 114 of the 115 charges brought against the club, I’ve decided to leave the news out of this w…
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GAFCSC Pays Appreciation Visit to NLA for 50th Anniversary Support
The National Lottery Authority (NLA) on Thursday, 17 September 2026, welcomed a delegation from the Ghana Armed Forces Command and Staff College (GAFCSC) on an official visit to express appreciation for the Authority’s sponsorship of the College’s 50th Anniversary celebrations. Representing GAFCSC Commandant Major Gen…
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DraftKings Partners with Prime Video for NHL Coverage
DraftKings has agreed a sponsorship deal with Prime Video covering its NHL broadcasts in Canada during the 2026-27 season. Under the agreement,... Read More...
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KCB Rugby Claims Historic Sixth SportPesa 7s Championship Title
KCB Rugby made history by securing a record sixth SportPesa 7s national title, topping the 2026 overall circuit standings with 115 points. SportPesa officially launched its title sponsorship of the 2026 National Sevens Circuit at the RFUEA Grounds in Nairobi on Wednesday, June 17. Sponsoring the premier club rugby com…
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WinPot moves into sports sponsorship via a deal with Tomateros de Culiacán
Tomateros de Culiacán is recognised as the most successful Mexican baseball franchise Winpot, one of the leading online casino and sports betting platforms in Mexico, has signed a sponsorship agreement with Tomateros de Culiacán, the historic Sinaloan franchise boasting 13 Liga ARCO Mexicana del Pacífico (LMP) champio…
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Winpot Signs Sponsorship Deal With Tomateros de Culiacán
Winpot has signed a sponsorship agreement with Tomateros de Culiacán, the Sinaloa baseball club that has won 13 Liga ARCO Mexicana del Pacífico (LMP) championships. The deal takes effect immediately. The agreement is Winpot’s first sports sponsorship. The Mexican online casino and sports betting platform operates on t…
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Stakemate makes move into EFL with Watford FC back-of-shirt partnership
Watford FC has doubled its number of betting partners, announcing a back-of-shirt sponsorship deal with Stakemate. The EFL Championship club is already engaged in a partnership with Spreadex, which is its official club partner. This is a landmark moment for Stakemate as it enters the realm of gambling marketing in Eng…
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Lula Declares Decision to End Betting in Brazil
Brazilian President Luiz Inácio Lula da Silva has placed online gambling at the center of his re-election campaign, promising to end the country’s rapidly expanding betting industry and opening a confrontation with football clubs that have become increasingly dependent on gambling sponsorships. Speaking at a campaign …
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Partnership Playbook: La Liga, Man City and Visa
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you details on the latest sports partnerships and sponsorships. Visa is back in rugby, and it has Mastercard to thank for the opening. Following a 20-year absence from the Rugby World Cup, Visa has returned for the men’s 2027 and wom…
Read summary →Premier Padel lauds new data and betting profile with iGame Media
Premier Padel, the world’s top level of the fast growing sport, believes it can capitalise on the same appetite for betting opportunities that tennis has over the past few decades. The padel circuit has been engaging with the betting sector for the past couple of years, signing a sponsorship deal with Betsson in 2024,…
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Betfred Ends Rugby League Sponsorship
Betfred Cites Rising Tax Costs Betfred will end its long-running sponsorship of rugby league’s Super League at the close of… The post Betfred Ends Rugby League Sponsorship appeared first on iGaming Express.
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Betfred to End Rugby Super League Deal Due to Tax Burdens
Despite extending its sponsorship of the rugby Super League a few years ago, Betfred is now preparing to axe this tie-up. The sports betting operator cited the ongoing tax pressures and wage inflation as its reason to end this agreement. Betfred Took the Decision with a “Very Heavy Heart” Betfred first became the Supe…
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Entain urges UK to ban unlicensed sponsorships now
Ban currently set for August 2027
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Entain under pressure: Sponsorship ban urged, 500 jobs cut, shares down 37%
Eleven of the 20 Premier League clubs carry unlicensed sponsors, and the government’s proposed ban would not take… The post Entain under pressure: Sponsorship ban urged, 500 jobs cut, shares down 37% appeared first on European Gaming Industry News.
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Betfred boss blames tax hikes for end of rugby league sponsorship
Fred Done's Warrington-based business has sponsored the Super League since 2017 and has also supported the Challenge Cup and England national teams The post Betfred boss blames tax hikes for end of rugby league sponsorship appeared first on NEXT.io.
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