Business & M&AInsider Sport · 2h ago
Partnership Playbook: MLB boom, Madden ads and Kalshi
By Kieran O'Connor•November 4, 2026
The brief
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you details on the latest sports partnerships and sponsorships. Did you know two billion Madden games are played every year? That’s the equivalent of 23,000 NFL seasons every single day. Well, now you do. I think we should be concern…
Original report
Insider Sport
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