Kambi: Is the traditional sportsbook about to disappear?

By Fernando Noodt•October 14, 2026

The brief

As AI expands the capabilities of all industries, sports betting is still learning how to use it and improve the gaming journey. Kambi is no exception, as it looks to move beyond the traditional sportsbook catalogue towards a more dynamic, personalised experience, with AI enabling operators to offer propositions tailo…

Original report

SBC News

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