FIRST.bet makes debut in “hard to impress” Sweden market

By Ted Orme-Claye•October 14, 2026

The brief

FIRST.bet has unblocked another market, taking its platform into Sweden for the first time. The Bulgarian sportsbook technology company has made its SportOS betting operating system available to Swedish companies. Services provided include pricing, trading, risk, bet acceptance and settlement services. Under FIRST.bet…

Original report

SBC News

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