Business & M&AEuropean Gaming · 1h ago
Betsson Group rebrands betFIRST to Betsson in Belgium
By European Gaming Editorial•October 5, 2026
The brief
The transition, three years after a €120m acquisition, consolidates Betsson’s multi-brand Belgian presence under a single global identity… The post Betsson Group rebrands betFIRST to Betsson in Belgium appeared first on European Gaming Industry News.
Original report
European Gaming
Summary is editorial. Full reporting, images and rights belong to the source.
Advertisement
Get the news by email
A digest of the day's top iGaming stories, straight to your inbox.