Negócios e M&AiGaming Today · 5h ago
Veikkaus and Viaplay Join Forces for First International B2C Expansion
By Chidubem Ovute•October 29, 2026
O resumo
Veikkaus is preparing to take its first step into the international consumer gambling market through a new partnership with Viaplay, marking a significant shift for the Finnish state-owned operator. Under the agreement, the companies will launch a new betting and gaming brand, Viabet, in both Finland and Denmark from …
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