Sportsbook Will Retain Lead over NFL Bets, Prediction Markets Account for 20% of the Action

Doommongering that prediction markets will be coming for sportsbooks may have been exaggerated, as an analysis by Eilers & Krejcik Gaming now suggests. In fact, the agency believes the NFL will generate about $40.5 billion in betting this season, with at least $31.7 billion coming through mainstream sportsbooks. Tradi…