Negócios e M&AInsider Sport · 2h ago
Sports sponsorship ‘not what it used to be’, SBC Tbilisi panel says
By Louis Thompsett•August 4, 2026
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Munegu Sport, betlive.com and Sports Business Academy executives told SBC Summit Tbilisi that sponsorship activation and long-term commitment now decide ROI Brands still evaluate football clubs as media buys and expect returns inside 12 months, panellists said during the Sports Rights, Sponsorship & Media: What Still …
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