Negócios e M&ASBC News · 5h ago
SBC Summit: Reflecting on the global expansion of the AFA brand
By Viktor Kayed•October 1, 2026
O resumo
During the SBC Summit 2026, Leandro Petersen, former Chief Marketing Officer of the Argentine Football Association (AFA), spoke with Argentine football legend, ex-goalkeeper Sergio Goycochea, about the international expansion of sports brands and the process undertaken by the AFA since 2017. Lucia Gando, Editor of SBC…
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SBC News
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