SBC Summit 2026 Closes Record Lisbon Week with 40,000 Attendees as Event Commits Through to 2030

SBC Summit’s record-breaking 2026 edition delivered growth not only in overall attendance, but across some of the industry’s most commercially important audience groups, with operator numbers increasing by 37% and C-level participation rising 40.7% year-on-year. Headlined by the likes of basketball icon Michael Jordan…