Poland’s move to criminalise illegal gambling promotion: The affiliate risk

Poland is taking a significant step towards regulating its gambling market by moving to criminalize the promotion of illegal gambling activities. This legislative push could impose severe penalties, including potential prison terms, on influencers and affiliates found to be promoting unlicensed operators.

The proposed bill aims to curb the influence of offshore and unregulated platforms by targeting the marketing channels that support them. This move signals a stricter enforcement approach from Polish authorities, seeking to protect consumers and ensure compliance with national gambling laws.

For affiliates and marketing professionals in the iGaming space, this development highlights the increasing importance of adhering to local regulations. Operating within licensed frameworks is becoming paramount to avoid legal repercussions, especially in markets that are actively tightening their stance on illegal gambling promotion.