Liga MX firma parceria exclusiva com Polymarket para o mercado norte-americano

Mexican football league Liga MX has announced an exclusive strategic partnership with Polymarket, a prominent prediction market platform. The agreement, which also involves Genius Sports, is set to concentrate on the North American market, primarily the United States.

This collaboration aims to leverage Polymarket's platform to engage fans and potentially create new betting or prediction opportunities related to Liga MX matches within the US. The involvement of Genius Sports suggests a focus on data integration and market access.

The deal signifies a growing trend of sports leagues exploring innovative engagement models with betting and prediction platforms. It highlights the increasing commercialization of sports data and fan interaction in the digital age, particularly within the expanding US sports betting landscape.