Apostas EsportivasInsider Sport · 5h ago
ITV World Cup audiences show what Sky deal could bring
By Kieran O'Connor•July 13, 2026
O resumo
As ITV enjoys huge World Cup audiences, its growing overlap with Sky offers a glimpse of the future post-merger. ITV has achieved a two-year viewing high after England’s FIFA World Cup quarter-final win against Norway drew 18 million viewers. The free-to-air broadcaster said the record is the largest audience on any U…
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