Harrison Barrett, Soft2Bet: “Gamification offers operators a more sustainable way to build loyalty”

Harrison Barrett, VP of Business Development at Soft2Bet, has highlighted the strategic importance of gamification in fostering player loyalty. Speaking ahead of the iGB L!VE 2026 event, Barrett emphasized that gamified elements offer a more sustainable approach to customer retention compared to traditional methods.

Barrett also touched upon Soft2Bet's expanding MEGA ecosystem and its upcoming showcase at the conference. The company is preparing to present its latest innovations, underscoring its commitment to developing engaging player experiences.

His insights suggest that integrating game-like features into the casino environment can significantly enhance player engagement and encourage long-term commitment. This focus on gamification aligns with industry trends seeking to create more interactive and rewarding platforms for players.