Former CEO of BetVictor launches 21.com with aim of becoming top-three operator worldwide

Michael Carlton, the former CEO of BetVictor, has officially launched 21.com, a new online casino and sportsbook venture. After a 12-year hiatus from the industry, Carlton aims to establish 21.com among the world's leading operators.

The new platform is built on the foundation of industry-leading talent, a high-quality product offering, and an elite customer experience. Carlton's vision is ambitious, targeting a top-three position in the global online gambling market.

This launch signifies a significant new player entering the competitive iGaming arena. With the backing of experienced leadership and a clear strategic objective, 21.com is poised to make a notable impact, challenging existing market leaders and setting new benchmarks for online casino and sportsbook operations.