FIRST.bet’s Tom Light: how to properly localise a sportsbook

By Charlie Horner•September 7, 2026

O resumo

Tom Light, CEO at FIRST.bet, explores localisation in the sportsbook sector, explains why not everyone is localising properly, and looks at what FIRST.bet’s operations in LatAm can teach operators about effectively reaching local audiences. Localisation is one of the most overused words in iGaming. Everybody says it m…

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