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FIRST.bet appoints former Pragmatic Play LATAM leader Victor Arias as VP of LATAM & head of Commercial LATAM
By NEXT.io•September 17, 2026
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FIRST.bet, the Tier-1 sportsbook technology provider, today announced the appointment of Victor Arias as VP of LATAM & head of Commercial LATAM. Arias joins from Pragmatic Play, where he built and led the company’s Latin America business from its first days into a category leader, and takes on the region at the point …
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