Birmingham City becomes Coral’s first front-of-shirt partner in 100-year history

Birmingham City FC has named Coral as its new principal partner, marking the first front-of-shirt sponsorship in the betting brand’s 100-year history. The deal will see Entain-owned Coral branding appear on the men’s and women’s home, away and third kits for Birmingham’s 2026/27 campaign, elevating its existing role a…