Beyond the big match: how 24/7 content is reshaping sports betting

By Craig Davies•August 28, 2026

O resumo

Always-on betting has evolved from a nice-to-have into a core part of the modern sportsbook proposition. James McKiernan, Commercial Director at Genius Sports, Paul Witten, Managing Director (EMEA) at SIS, and Christian Erlandsson, Director of Sports at Coolbet, examine how operators are balancing scale, integrity and…

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