BETBY Playbook reveals how operators can turn World Cup players into retention decisions

What to do when the casual audience goes quiet and hard-won traffic starts to slip away BETBY, the Tier 1 B2B sportsbook supplier, has published a new operator playbook titled “The World Cup Is Over. Now What? Win Engagement, Cut Churn, Grow LTV.” The 2026 World Cup; 48 teams, 104 matches, 39 days, was the […]