Alea bags exclusive sportsbook deal with FIRST.bet

By Viktor Kayed•September 7, 2026

O resumo

FIRST.bet has become the exclusive sportsbook technology partner of game aggregator Alea to grow the latter’s product offering. The deal will see FIRST’stier-one sportsbook tech focusing on localisation, trading and player engagement being delivered to Alea’s partnership network. Alea has opted for the streamlined cho…

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