$100,000 from 1xBet: Why big rewards are becoming powerful media hooks in sports marketing

In a cluttered information landscape where complex creative concepts often lose out to simple, tangible figures, 1xBet is leaning on the instant pull of $100,000 in its advertising campaign for one of the fall’s most high-profile boxing events — the Ryan Garcia vs. Conor Benn title fight under the Zuffa Boxing banner.…