Apuestas DeportivasiGaming Business · 4h ago
Trading transformed: Inside Kambi’s first fully AI-powered World Cup
By Richard Mulligan•September 22, 2026
El resumen
The 2026 World Cup subjected Kambi’s AI-powered trading platform to its biggest test yet. After more than 100 million bets, zero downtime and an 18% operator trading margin, Oliver Lamb, the supplier’s SVP of trading, explains what the tournament revealed about the future of sportsbook trading.
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