Negocios y M&ASBC News · 5h ago
SBC Summit: Reflecting on the global expansion of the AFA brand
By Viktor Kayed•October 1, 2026
El resumen
During the SBC Summit 2026, Leandro Petersen, former Chief Marketing Officer of the Argentine Football Association (AFA), spoke with Argentine football legend, ex-goalkeeper Sergio Goycochea, about the international expansion of sports brands and the process undertaken by the AFA since 2017. Lucia Gando, Editor of SBC…
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SBC News
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