SBC Summit 2026 closes record Lisbon week with 40,000 attendees as event commits through to 2030

SBC Summit’s record-breaking 2026 edition delivered growth not only in overall attendance, but across some of the industry’s most commercially important audience groups, with operator numbers increasing by 37% and C-level participation rising 40.7% year-on-year. Headlined by the likes of basketball icon Michael Jordan…