How to run a sportsbook in 2026, according to SOFTSWISS: From traffic spike to long-term retention

In the following special report, SOFTSWISS explores how sportsbooks can retain players following traffic spikes, like the $240bn wagered during the 2026 World Cup, through platform resilience and personalisation. Opinion.- The 2026 FIFA World Cup ran 104 matches in just over a month. An estimated $240bn was wagered on…