Negocios y M&ANext.io · Aug 28
How to eliminate friction in customer messaging: An interview with CommsHub CPO Viktoriia Yefimenko
By NEXT.io•August 28, 2026
El resumen
Scaling a modern digital enterprise inevitably exposes the operational strain of managing customer communications. As platforms expand across new regions and channels, administrative overhead often grows exponentially. Viktoriia Yefimenko, CPO of CommsHub, shares how unifying SMS, messaging apps and voice channels int…
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