Negocios y M&ASBC News · 3h ago
FIRST.bet keeps up LatAm pace with Atlaslive deal
By Ted Orme-Claye•July 27, 2026
El resumen
Bulgarian sports betting technology company FIRST.bet is continuing its expansion in Latin America, signing a deal targeting the region’s biggest markets. The Sofia-headquartered firm has partnered with Atlaslive, a Lisbon-based gaming platform developer with a broad international presence covering sports betting, iGa…
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