Ewa Bakun destacará a influência e a importância da pesquisa sobre iGaming baseada em evidências em sua apresentação no iGB L!VE

Ewa Bakun, Director of Industry Relations at World Gaming, will deliver a presentation at iGB LIVE on July 2 addressing the role of evidence-based research in shaping sustainable gambling practices. Her session, focused on Sustainable Gambling Zones, will explore how rigorous research methodologies inform regulatory frameworks and industry best practices designed to protect players while maintaining market viability.

The presentation reflects growing recognition within the iGaming industry that sustainable gambling initiatives must be grounded in empirical research rather than assumption or ideology. Evidence-based approaches to gambling regulation and harm prevention have gained prominence as jurisdictions seek to balance consumer protection with operator viability. World Gaming's emphasis on research-driven policy suggests a commitment to bridging the gap between academic study and practical regulatory implementation.

Sustainable Gambling Zones represent a conceptual framework for creating market environments where player protection, operator profitability, and regulatory effectiveness coexist. By highlighting the importance of evidence-based research in this context, Bakun's presentation will likely address how data collection, player behavior analysis, and outcome measurement can inform zone design and operational standards. This approach contrasts with purely prescriptive regulation, instead emphasizing continuous improvement through evidence gathering and adaptive policy.

For industry stakeholders attending iGB LIVE, the session offers insight into how research methodologies can strengthen both compliance and business performance. Operators increasingly recognize that robust player protection mechanisms can enhance brand reputation and reduce regulatory risk, while evidence demonstrating the effectiveness of harm prevention measures can support industry advocacy efforts. The presentation will likely appeal to compliance officers, regulatory affairs professionals, and operators seeking to align their practices with emerging best practices.

The timing of this presentation reflects broader industry momentum toward more sophisticated, data-driven approaches to gambling regulation. As regulators worldwide demand greater accountability and transparency, operators and industry bodies are investing in research infrastructure to demonstrate the effectiveness of their safeguarding measures. World Gaming's focus on evidence-based research positions the organization as a thought leader in this evolving landscape, potentially influencing how future regulatory frameworks are developed and implemented across jurisdictions.