Ewa Bakun destacará a influência e a importância da pesquisa sobre iGaming baseada em evidências em sua apresentação no iGB L!VE

Ewa Bakun, Director of Industry Relations at World Gaming, is scheduled to deliver a presentation at iGB LIVE on July 2 focusing on evidence-based research in the iGaming sector and its influence on industry practice. Her session will address sustainable gambling zones, a topic of increasing importance as regulators and operators seek to balance commercial objectives with player protection. The presentation reflects growing recognition within the industry that research-driven approaches are essential for developing effective harm mitigation strategies.

The emphasis on evidence-based research represents a maturation of the iGaming sector's approach to responsible gambling. Rather than relying on anecdotal observations or theoretical frameworks, operators and industry bodies are increasingly investing in rigorous research to understand player behaviour, identify risk factors, and evaluate the effectiveness of intervention measures. Bakun's presentation at a major industry conference signals that this evidence-based approach has become central to industry dialogue.

Sustainable gambling zones represent one mechanism through which operators and regulators attempt to create environments that support responsible play. These zones typically incorporate design features, messaging, and operational practices intended to reduce harm while maintaining commercial viability. The concept reflects an industry-wide recognition that sustainability—encompassing both business continuity and player welfare—requires proactive investment in research and evidence-based interventions.

The timing of this presentation at iGB LIVE, a major industry gathering, suggests that evidence-based research and sustainable gambling practices are now mainstream topics within the iGaming sector. Bakun's participation indicates that World Gaming views these issues as central to the industry's future trajectory. For operators and regulators attending the conference, the session will likely provide insights into current research findings and best practices for implementing evidence-based harm reduction strategies in commercial gaming environments.