Negocios y M&ASBC News · Sep 7
Alea bags exclusive sportsbook deal with FIRST.bet
By Viktor Kayed•September 7, 2026
El resumen
FIRST.bet has become the exclusive sportsbook technology partner of game aggregator Alea to grow the latter’s product offering. The deal will see FIRST’stier-one sportsbook tech focusing on localisation, trading and player engagement being delivered to Alea’s partnership network. Alea has opted for the streamlined cho…
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