World Gaming’s Ewa Bakun to highlight the influence and imperative of evidence-led gambling research at iGB L!VE presentation

Ewa Bakun of World Gaming will deliver a presentation at iGB L!VE focusing on the critical role of evidence-led gambling research in developing and validating harm reduction solutions. The session emphasizes that robust scientific research—grounded in testing, measurement, and real-world application—forms the foundation for effective player protection strategies that operators and regulators can confidently deploy.

Evidence-based research has become increasingly important as regulators demand transparency and measurable outcomes from gambling harm mitigation efforts. Rather than relying on anecdotal evidence or theoretical models, jurisdictions now expect operators to implement interventions backed by peer-reviewed studies and validated metrics. This shift reflects broader regulatory maturation and recognition that unproven approaches may fail to protect players or may impose unnecessary friction on compliant users.

Bakun's presentation likely addresses the gap between academic research and industry implementation—a persistent challenge in gambling policy. Many promising interventions remain confined to academic literature or pilot programs, never reaching scale or integration into operational systems. By highlighting the importance of testing and measurement, the session underscores that research must be designed with practical deployment in mind, accounting for technical feasibility, user experience, and cost-effectiveness.

For operators, the iGB L!VE presentation reinforces that investment in research partnerships and data analytics infrastructure yields competitive and regulatory advantages. For researchers and advocacy organizations, it signals industry demand for rigorous, applicable evidence. As regulatory frameworks worldwide increasingly mandate evidence-based approaches to player protection, operators and researchers who collaborate on robust studies will shape industry standards and influence policy development.