Sports BettingiGaming Business · 1d ago
Winning after the final whistle: Is the World Cup really worth only 1% of annual operator revenue?
By Kyle Goldsmith•July 14, 2026
The brief
2026 FIFA World Cup is expected to generate billions of dollars in wagers, but how much is actually transferred into operator GGR. Analysts and operators argue the major sporting event offers much more value than just money.
Original report
iGaming Business
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