Sports BettingInsider Sport · 2h ago
Why Concacaf is ending its SUM commercial partnership
By Kieran O'Connor•October 29, 2026
The brief
Taking commercial capabilities in-house appears to be catching on among football federations, with Concacaf joining the trend. Concacaf has confirmed its exclusive US commercial sales agreement with Soccer United Marketing (SUM) will expire at the end of 2026. According to an announcement on the federation’s website, …
Original report
Insider Sport
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