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Sports BettingiGaming Business · 4h ago

Where do World Cup bettors go after the final whistle?

By Marek Suchar, Oddin.ggJuly 28, 2026

The brief

Major tournaments bring sportsbooks a wave of first-time bettors, and the 2026 World Cup is the biggest yet. Oddin.gg's Marek Suchar shares research from the last World Cup to argue what operators should do to retain these customers.

Original report

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Summary is editorial. Full reporting, images and rights belong to the source.

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