Where bookies lost ground during the World Cup

By Lewis Pek•September 2, 2026

The brief

The “Over/Under 2.5” goals bet drove 2/3 of the World Cup’s bookmaker margin swingBlask’s Match Profitability Index, published for the first time in the company’s World Cup 2026 Report, scores every match by bet type (1X2, total goals, and so on), not by who won the game. Across all 104 matches, the tournament came […]

Original report

G3 Newswire

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