Business & M&AInsider Sport · Aug 28
What is USDC? The stablecoin on Chelsea’s shirt
By Kieran O'Connor•August 28, 2026
The brief
Chelsea bags a new front-of-shirt partner, but the deal is light on details around fan activations. Chelsea has ended its search for a front-of-shirt sponsor, signing a principal partnership with finance firm Circle. As part of the agreement, Circle and USDC will appear on Chelsea’s men’s, women’s and academy shirts f…
Original report
Insider Sport
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