Business & M&AiGaming Business · 4h ago
What Banijay’s €32bn bet on a market that doesn’t exist reveals about gaming’s new value map
By Martin Bjoerck•July 15, 2026
The brief
What is the "omnichannel opportunity" Banijay and JOA talk of? Advisors say the logic is sound, and the deal shows where capital is flowing in gaming M&A and where it isn't.
Original report
iGaming Business
Summary is editorial. Full reporting, images and rights belong to the source.
Advertisement
Get the news by email
A digest of the day's top iGaming stories, straight to your inbox.