“We’re proud of our record” – Sky Bet lauds latest evolution of flagship bet builder

By Ted Orme-Claye•August 25, 2026

The brief

“Why would you place your Bet Builder anywhere else?” Sky Betting and Gaming’s Commercial Director, Kylie Paynter-Stout, has a lot of confidence in the firm’s latest football product, Ghost Leg, launched for the 2026/27 Premier League season. Football has been the most bet upon sport in the UK since 2019. As such, it …

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