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TechnologySBC News · 3h ago

Veikkaus targets Denmark launch via new Viabet brand in July 2027

By Ted Menmuir•October 29, 2026

The brief

Veikkaus OY aims to launch its new Viabet gambling brand in Denmark and Finland on 1 July 2027, marking the state-owned operator’s first move into international iGaming markets. The expansion will be supported by a commercial partnership with Viaplay’s Finnish sports and entertainment OTT platform, combining the broad…

Original report

SBC News

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