Business & M&AiGaming Today · 4h ago
Veikkaus and Viaplay Join Forces for First International B2C Expansion
By Chidubem Ovute•October 29, 2026
The brief
Veikkaus is preparing to take its first step into the international consumer gambling market through a new partnership with Viaplay, marking a significant shift for the Finnish state-owned operator. Under the agreement, the companies will launch a new betting and gaming brand, Viabet, in both Finland and Denmark from …
Original report
iGaming Today
Summary is editorial. Full reporting, images and rights belong to the source.
Advertisement
Get the news by email
A digest of the day's top iGaming stories, straight to your inbox.