Sports BettingG3 Newswire · 3h ago
TrafficGuard: The World Cup exposed the hidden cost of player acquisition
By Lewis Pek•August 21, 2026
The brief
Matt, TrafficGuard estimates that more than $100m of betting advertising spend delivered no new player value during the World Cup. Was that higher than you expected? It was probably in line with what we would expect. Based on our market data, we estimate that the online gaming industry spends somewhere between $4bn an…
Original report
G3 Newswire
Summary is editorial. Full reporting, images and rights belong to the source.
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