Sports BettingiGaming Business · 3h ago
Trading transformed: Inside Kambi’s first fully AI-powered World Cup
By Richard Mulligan•September 22, 2026
The brief
The 2026 World Cup subjected Kambi’s AI-powered trading platform to its biggest test yet. After more than 100 million bets, zero downtime and an 18% operator trading margin, Oliver Lamb, the supplier’s SVP of trading, explains what the tournament revealed about the future of sportsbook trading.
Original report
iGaming Business
Summary is editorial. Full reporting, images and rights belong to the source.
Advertisement
Get the news by email
A digest of the day's top iGaming stories, straight to your inbox.