RegulationiGaming Today · 1h ago
Sweden Says Illegal Gambling Advertising Is Adapting Faster Than Regulators Can Shut It Down
By Ingi Thor Arngrímsson•July 23, 2026
The brief
Illegal online gambling operators continue to find new ways of reaching Swedish consumers despite years of regulatory action, using everything from influencers and search engines to sponsored news articles and AI-generated celebrity endorsements to promote casinos outside Sweden’s licensing system. A report by the Swe…
Original report
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