Sports BettingG3 Newswire · 2h ago
Superstar Revolution: how the 2026 World Cup rewrote football betting
By Lewis Pek•August 14, 2026
The brief
The biggest betting story of the 2026 FIFA World Cup wasn’t the record number of matches, the expanded 48-team format or even Spain lifting the trophy. It was the shift in customer behaviour. Across EveryMatrix Sports, bettors behaved differently to any previous global football tournament we’ve analysed. Traditional m…
Original report
G3 Newswire
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