RegulationSBC News · 5d ago
Sunderland signs multi-year deal with Shuffle amid heightened black market scrutiny
By Patrick Killeen•September 11, 2026
The brief
Sunderland AFC has secured a multi-year deal with Shuffle, a crypto-centric online casino and sports betting platform that holds no UK Gambling Commission licence. The partnership will see Shuffle, promoted as the “sleeve partner” of the Black Cats, as pressure grows on both the government and the Premier League to in…
Original report
SBC News
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